Market research to unlock opportunities in Africa
Targeted Whatsapp Surveys, distributed at scale, to help you uncover new sources of growth in Africa
2-3 days
6m+
40%
Turnaround
Respondents
More affordable
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Targeted Whatsapp Surveys, distributed at scale, to help you uncover new sources of growth in Africa
Rapidly recruit previously inaccessible customer segments through our network of participants.
Yazi gives you faster and more cost-effective access to insights.
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Specify audience and send your survey questions
Questions are loaded into WhatsApp and screened users complete questions
Receive data visual dashboard with a full demographic of each respondent and a CSV of the raw data
We help identify new personas and uncover the next big opportunity with rich, comprehensive insights on changing consumers and competitors.
Whether you need a kick-start to existing products, channels or customers, or to create entirely new opportunities by “uncovering unknowns”.
Target your audience and re-engage past respondents
Traditional researchers charge 2-4x more than us
3 layers of data quality and accuracy measures in place
2-3 days turnaround time for responses from a screened audience
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Validate your new product at each stage of developent, ensuring quick & informed decision-making from conceptualisation to release.
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Find your ideal customer segment by identifying & profiling the people who experience your product's pain-point.
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Survey & analyse your competitor’s target audience to differentiate yourself & develop a strategic & competitive positioning.
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Discover jobs-to-be done and customer pain-points to inform your product decisions
“Thanks Sarah! And, how old are you?”
“Do you use the same payment method at the market? ”
“I'm 24 years old.”
“I prefer to pay with cash at the market”
We aim not only to transform your business, but also to change the lives of many African people by providing a platform for growth and financial freedom.
Respondents are able to earn from anywhere - not restricted by geography
Income earning opportunity for people from low-income background
Our surveys require participants of a number of different backgrounds
