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Downloadable Resources

Download these resources and integrate them into your daily work to make you market research in Africa easier!

Yazi captured the voices of 500+ runners after the Cape Town Marathon 2025 was cancelled just hours before the start. Discover what runners really thought — and how WhatsApp-based research revealed insights traditional surveys couldn’t.

Cape Town Marathon 2025 Cancellation: Insights from 500+ Runners via WhatsApp

Yazi captured the voices of 500+ runners after the Cape Town Marathon 2025 was cancelled just hours before the start. Discover what runners really thought — and how WhatsApp-based research revealed insights traditional surveys couldn’t.

October 21, 2025

This white paper argues for the adoption of AI interviews via WhatsApp as a superior research methodology.

Yazi - AI Moderated Interviews via WhatsApp White Paper

This white paper argues for the adoption of AI interviews via WhatsApp as a superior research methodology.

Open text Categorizer

Yazi - Guide to Analyzing Open Ended Questions

Open text Categorizer

March 17, 2023

An In-depth look into the affects of Loadshedding in South Africa

Yazi - Impact of Load Shedding on South Africa's Informal Sector

An In-depth look into the affects of Loadshedding in South Africa

December 14, 2022

Database of tools for finding information and market research

Yazi - Tools for Finding Information Guide

Database of tools for finding information and market research

September 14, 2022

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