Articles

Why WhatsApp is the best tool for market research in Africa

10 best market research tools for startups in Africa

10 best market research tools for startups in Africa

How to do bottom-up market sizing for Startups: A very practical guide

How to do bottom-up market sizing in Africa with practical tips

Types of Market Research

There are hundreds of ‘types’ of market research, alongside thousands of methodologies and millions of experiments out there. Get to know the most common.

Why you can’t afford to avoid market research

Why you can’t afford to avoid market research when launching your company or a new product. Find out some of the most common mistakes.

10 Hacks to Find and validate Business Ideas and the Tools to Help

Hacks and tools to find and validate your new business idea