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Why WhatsApp is the best tool for market research in Africa

May 11, 2023
WhatsApp

10 best market research tools for startups in Africa

10 best market research tools for startups in Africa

August 12, 2022
Market Research

How to do bottom-up market sizing for Startups: A very practical guide

How to do bottom-up market sizing in Africa with practical tips

August 22, 2022
Market Research

Types of Market Research

There are hundreds of ‘types’ of market research, alongside thousands of methodologies and millions of experiments out there. Get to know the most common.

February 24, 2022
Market Research

Why you can’t afford to avoid market research

Why you can’t afford to avoid market research when launching your company or a new product. Find out some of the most common mistakes.

February 10, 2022
Market Research

10 Hacks to Find and validate Business Ideas and the Tools to Help

Hacks and tools to find and validate your new business idea

February 12, 2021
Market Research
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