Articles

Best AI Moderated Interview (IDI) Tools in 2025

Compare 9 AI-moderated interview platforms for qualitative research. Includes Yazi, Outset, Listen Labs, Tellet, Glaut, Yasna, Conveo, Reveal AI & Propane. Pricing, features & best-fit analysis.

How to Reach Gen Z for Qualitative and Mixed-Method Projects

A practical guide to recruiting and engaging Gen Z in research. Learn what channels actually work, why WhatsApp outperforms email and apps, and how to boost response and completion rates.

How to Conduct Evaluative Research: A Comprehensive Step-by-Step Guide

Discover key methods and best practices in evaluative research to enhance your projects. Read the essential guide now to boost your research skills.

Best Diary Study Tools for Multi-Day Research: Complete Platform Guide 2025

Discover effective strategies for conducting remote ethnographic research at scale. Enhance your insights and improve your research process—read more now!

How to Conduct Remote Ethnographic Research at Scale

A practical guide to scaling ethnographic research remotely—covering methodology, platform choices, and hard-won lessons from running studies across multiple markets.

Best Mobile Ethnography Platforms for Qualitative Research: A Data-Driven Comparison

Compare 10 mobile ethnography platforms including Yazi, Dscout, Indeemo, Sago, and Forsta. Evidence-based analysis of response rates, participant experience, features, and costs for qualitative researchers.

WhatsApp vs Traditional Qualitative Research Platforms: Yazi Compared to Dscout, Indeemo, and Recollective

See how WhatsApp-native research platform Yazi outperforms Dscout, Indeemo and Recollective on completion rates, cost, automation and emerging market reach.

WhatsApp Business API Pricing – How South Africa Compares Globally (2025)

In this article, we break down the WhatsApp API’s pricing structure – explaining the different conversation categories and comparing costs in South Africa versus other countries

How to Turn WhatsApp into Your NPS Powerhouse: Expert Tips for Customer Feedback

Discover how WhatsApp’s 98% open rate can skyrocket your Net Promoter Score. Get expert, actionable tips to collect customer feedback, boost response rates and drive loyalty.

How To Ensure Robust Data Collection for Accurate Insights

Discover effective strategies for robust data collection to enhance accuracy in insights. Implement best practices and AI tools today!

What is voice of the customer? (Voc)

Discover what the Voice of the Customer (VoC) means and how customer feedback can transform your business. Learn more and enhance your strategies!

Survey Response Rates: A Complete Guide to NPS and Post-Interaction Feedback

Discover average response rates for NPS surveys (6-25% for email) and post-interaction feedback (up to 85% for in-person). Learn which channels perform best and how to optimise your survey strategy.

How To Use Market Research Examples to Craft Your Strategy

Unlock your strategy with actionable market research examples. Discover key steps to successful research and learn to apply valuable insights today!

5 Reasons Why Data-Driven Market Research Sets You Apart

Discover how data-driven market research boosts decision-making, strengthens your data culture, and improves insights. Learn more now!

6 Reasons Why Innovative Market Research Can Transform Your Strategy

Discover how innovative market research can enhance your strategy and drive growth. Unlock insights and transform your business today!

The Role of AI Tools in Market Research: A Look into the Future

Discover how AI tools for market research are revolutionizing data analysis and decision-making. Learn, adapt, and stay ahead in market research!

What Makes a Strong Market Research Report Example?

Discover what makes a strong market research report example! Learn key components, methods, and tips to craft impactful insights for your business.

Understanding Quantitative Surveys: A Comprehensive Guide

Learn about quantitative surveys, their significance, methodologies, and practical implementation strategies in this in-depth educational guide.

WhatsApp Diary Studies: A Complete Guide for Modern Market Research

Learn how to conduct effective WhatsApp diary studies with 6x higher response rates. Discover best practices for planning, implementation, and analysis of digital diary studies using participants' preferred messaging platform

WhatsApp User Research: The Ultimate Guide to Gathering Rich Customer Insights

Learn how to leverage WhatsApp for powerful user research. Discover AI-powered interviews, best practices, and practical solutions for gathering rich customer insights at scale.

How to Analyze Qualitative Data: A Comprehensive Guide for Modern Researchers

Enhance your qualitative data analysis with expert strategies. Learn systematic content analysis, coding techniques, and pattern identification for actionable insights.

The Strategic Guide to Profiling the Customer: Essential Techniques for Business Growth

Discover proven customer profiling strategies that deliver measurable business results. Learn how industry leaders leverage detailed profiles for unmatched personalization, engagement, and sustainable growth.

How to Create Client Satisfaction Surveys That Drive Real Business Growth

Design effective client satisfaction surveys to gain actionable insights. Boost response rates and transform feedback into business growth using proven strategies from experts.

WhatsApp Customer Discovery: A Complete Guide to Finding Your Ideal Customers

Master WhatsApp customer discovery with proven strategies that drive measurable results. Learn how successful businesses leverage the world's largest messaging platform to uncover game-changing customer insights.

Customer Journey Mapping Template: A Step-by-Step Guide to Creating Actionable Customer Journeys

Transform your customer experience with our comprehensive customer journey mapping template guide. Learn proven strategies from industry experts to create, customize, and implement journey maps that drive meaningful business growth.

White Paper: AI Moderated Interviews in WhatsApp -A Superior Market Research Methodology

White Paper: AI Moderated Interviews via WhatsApp -A Superior Market Research Methodology

Exploring AI Moderated Interviews via WhatsApp: The Future of Market Research

Discover how AI interviews via WhatsApp transform market research, offering deeper insights, cost efficiency, and broader reach in emerging markets.

How ChatGPT and GPT-4 Simplify Open-Text Data Analysis for Market Researchers

Learn how AI tools like ChatGPT and GPT-4 can streamline the analysis of open-text survey responses, leading to deeper market insights and improved research outcomes.

Guide to Categorising Open Text Survey Responses with ChatGPT

Comprehensive Guide to Categorising Survey Responses with ChatGPT

Top 10 Alternatives to Indeemo for Qualitative Research

Discover the Best Indeemo Alternatives: Why Yazi Tops the List for Emerging Markets

Top 10 Alternatives to Alchemer for online surveys

Discover the best Alchemer alternatives in 2024. A guide to the top 10 competitors for enhanced survey results.

Top 10 Alternatives to Surveymonkey for online surveys

Looking for SurveyMonkey competitors? Explore our top 10 alternatives for online surveys in Africa

5 Innovative Ways WhatsApp is being used in Business

Discover innovative WhatsApp use cases across industries like travel, medical insurance, and market research, enhancing customer engagement and driving business innovation.

Top 10 Alternatives to Recollective for Qualitative Research

Discover the best Recollective competitors in 2024. A guide to the top 10 alternatives for enhanced market research.

Top 10 Qualitative Research Tools 2024

Discover the top 10 qualitative research tools of 2024. Explore innovative platforms transforming data into actionable insights for market researchers

Top 10 Alternatives to Dscout for Qualitative Research

Looking for Dscout competitors? Explore our top 10 alternatives for advanced qualitative research and user insights

How To Launch Surveys Through WhatsApp: Connect, Engage, & Insights

Discover how to launch surveys through WhatsApp for effective market research.

Mastering Digital Market Research in Africa: Harnessing the Power of WhatsApp

Unlock the potential of digital market research in Africa with WhatsApp as your powerful tool.

Crafting Qualitative Questions: A Framework For Market Research Success

Crafting qualitative questions with this comprehensive framework for market research success.

Mastering the Art of Choosing the Right Graph

Master the art of graph selection for impactful market research in Africa and beyond.

How To Launch Surveys with Yazi

Discover how to launch surveys through WhatsApp for effective market research.

How To Conduct Market Research in Africa: Unveiling Opportunities & Insights

Learn about the vibrant African market landscape, cultural nuances, and consumer behavior.

How to analyse open Ended Questions with ChatGPT and Template

a-practical-guide-on-analysing-open-ended-questions-with-chatgpt-template

How to Analyse Open Ended Questions: A Practical Guide

Discover effective strategies for analyzing open-ended questions with this practical guide. Improve your skills and gain rich insights for research success.

Mastering Likert Scale Questions: A Practical Guide to Creation, Deployment & Analysis

Mastering Likert Scale Questions

Why WhatsApp is the best tool for market research in Africa

WhatsApp users in Africa have increased exponentially

10 best market research tools for startups in Africa

10 best market research tools for startups in Africa

How to do bottom-up market sizing for Startups

Learn effective bottom-up market sizing strategies in Africa with practical tips. Discover market estimation methods, data sources, and actionable insights.

Types of Market Research

Discover the various types of market research, including surveys, interviews, focus groups, and customer observation.

Why you can’t afford to avoid market research

Learn how it helps you understand your target audience, make informed decisions, and stay ahead of the competition.

10 Hacks to Find and validate Business Ideas and the Tools to Help

Discover effective hacks and tools to find and validate new business ideas. Explore market insights and strategies for niche selection today!