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Solutions/Voice of Customer

Voice of Customer that doesn't get lost in transit.

AI-moderated WhatsApp interviews on the channel your customers actually open - with human takeover when it matters, and automatic analysis when it doesn't. Hundreds of conversations to boardroom in hours, not weeks.

3–6×
Response rate
100/hr
Interview throughput
Hours
Not weeks to analyse
Yazi — incoming voice note
The situation today

Customer feedback today is three problems pretending to be one.

Surveys nobody finishes. Insights that arrive too late to act on. Static data that doesn't tell you why. Yazi was built to fix all three.

Problem 1

Surveys nobody finishes

Email and in-app NPS get 8–15% response. Most customers never see the question — and the ones who do, drop off mid-form.

Problem 2

Insights that arrive too late

By the time the quarterly board deck is built, the customer who was about to churn already has.

Problem 3

Static data that doesn't act

A score on a dashboard isn't a follow-up. Most VoC programmes capture signal, then leave it sitting.

How Yazi helps you streamline

Always on. Always deep. Always actioning.

Five capabilities working together — three you'd expect from a VoC platform, and two that change the maths.

01

Always-on listening on WhatsApp

Triggered surveys, post-transaction pulses and brand-health tracking, on the channel your customers already use. No app, no login, no link to forget.

98% open rate
02

AI-moderated depth on every response

When someone gives a vague answer, Yazi follows up. Adaptive probes that go from Detractor to the actual reason — automatically, in their own words.

100 / hour
03

Live themes and sentiment

Watch your VoC programme code itself in real time - themes, sentiment shifts and segment cuts updating while customers reply - In their preffered language.

Real-time
04

Human-in-the-loop when it matters

When AI surfaces a churn risk, an upsell signal, or a critical complaint, a human moderator can step into the same WhatsApp thread — customer experience never breaks.

New · Agent Takeover
Seamless handover
05

From transcripts to action

Yazi turns hundreds of conversations into thematic summaries, segment comparisons and board-ready insights — automatically. No manual coding, no analyst bottleneck.

New · AI Analysis
Hours, not weeks
Transcripts to action

Hundreds of conversations to the boardroom in hours, not weeks.

01
AI-interviews
‍

100+ in parallel on WhatsApp.

→
02
Transcription
‍

Voice, text and image — 100+ languages.

→
03
Thematic
analysis

Codes, themes and quotes you can verify.

→
04
Executive
summary

One-page narrative with the so-what.

→
05
Board-ready insights

PPT, PDF or live share link.

What CX teams see

Same brief. Better numbers.

3–6×
Response rate vs. email
15–30%
Reduced project time
100/hr
Interview throughput
<24hrs
Time to thematic analysis
Kevin Neeson, Head of Research, Old Mutual MFC
“It's great from a methodology point of view for us to maintain the measurement level. It hasn't dropped off… WhatsApp was quite a great leveller.”

See your next NPS readout, live.

A 15-minute scoping call. We'll set up a sandbox VoC programme on your own customer flow and walk you through the analysis end to end.

Don’t Take Our Words For It - Listen To Our Clients

Discover why leading agencies and researchers trust Yazi for their data collection needs. Hear directly from our satisfied clients who've experienced the transformative power of our platform.

"Yazi has quickly become a key research partner, replacing older and more established research houses who have higher fixed costs and who struggle to create and maintain a business-to-business relationship. Extremely happy. I highly recommend Yazi Research."

Kevin Neeson

Head of Research, Old Mutual MFC

"The established techniques we had been in field for about three weeks and with Yazi, we were able to create our questionnaire launch and get feedback within a 24-hour cycle... Here you're able to get a very good sense very quickly about what works or what doesn't work or what types of things may need further investigation."

Robin Nixon

Managing Director, Greenfields Research

"Yazi really simplified data collection for us, increased our engagement, increased our response rate, and gave us an overall better platform to collect quality data for our clients. Through using the tool, we can see Yazi being leveraged in other research activities such as price collection through OCR, customer satisfaction, customer experience, and mystery shopping."

Jon-Jon Emary

Service Line Lead: Channel Performance, Ipsos South Africa

"The results Yazi delivered were outstanding. Their platform allowed us to engage with Gen Z on their preferred platform, WhatsApp, and the AI interviewer provided deep insights that we hadn't captured with traditional methods. The real-time feedback and rich qualitative data from voice notes gave us the edge we needed to understand our future customers better. We’re excited to apply these insights to the retailer's marketing strategies."

Ekta Parsotam

Senior Strategist, TBWA

"Yazi was a game-changer for us! It helped us connect with a typically hard-to-reach audience via WhatsApp, opening up a whole new segment for our research. It was quick, cost-effective, and highly personalised. We received our results in less than 24 hours! Yazi saved us loads of time and empowered us with valuable insights to make informed product development decisions based on a deeper understanding of our audience."

Marichen Herholdt

Product Designer, Byte Orbit

"With AI voice surveys we've generally gotten response rates of under 5%, so we didn't know what to expect. You mentioned 22% is average for you, and these two pilots are very close to that. I'm pleasantly surprised."

Niranjan Suresh

60 Decibels

"I know our global team wants to do ticketing through WhatsApp, and they saw what we did, and they loved it."

Mlondi Mashinini

MD, HYROX South Africa

"Overall it was a very good piece of work… from a marketing standpoint [they have] a clear direction on what [they] need to do, and it's backed up by the voice of the customer."

Leilah Pandit

Pick n Pay
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