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Solutions/CX & Brand Tracking

Know the score.
And finally the why.

Run NPS, CSAT and brand health on the channel your customers actually open. Yazi adds depth follow-ups to every score, so every dip in the dashboard comes with a reason.

3×
vs email response
48h
to first insight
∞
always-on tracking
Framed mockup of Yazi CX and brand tracking on WhatsApp
Studies you can run

Every CX programme. One platform.

Transactional

NPS after every touchpoint

Trigger a 2-question chat moments after delivery, support call or store visit. With auto follow-ups on detractors.

Always-on

Brand health trackers

Continuous weekly samples across regions. Watch share-of-mind and consideration shift week to week.

Diagnostic

Journey mapping

7-day diary across the customer journey. Capture the moments your CRM never sees.

Reactive

Churn deep-dives

When a customer lapses, an AI Interview captures the real reason — not the dropdown reason.

Why CX leaders switch to Yazi.

Three reasons every CX programme we replace was failing.

01 · Response rates that move with the trend

Email surveys are at 6-12%. Yours doesn’t have to be.

WhatsApp delivers 40–98% open rates depending on market — and 70–90% completion once a participant starts. You see the same dashboard, with 5× the n.

02 · Every score gets a reason

No more “we’re at 7 - but why?”

Detractors get an AI follow-up the same minute. Promoters too. Every weekly dashboard arrives with verbatims, themes and proposed root causes attached.

03 · Plugs into the stack you already have

Send to Salesforce, Snowflake, Slack - wherever your team lives.

Webhooks, native CRM syncs, and a live insights URL you can drop in any Slack channel. No new tab to remember.

Methods CX teams reach for.

Replace the CX tool that doesn’t get reasons.

15-minute scoping. We’ll map your current programme and show what Yazi would change.

Don’t Take Our Words For It - Listen To Our Clients

Discover why leading agencies and researchers trust Yazi for their data collection needs. Hear directly from our satisfied clients who've experienced the transformative power of our platform.

"Yazi has quickly become a key research partner, replacing older and more established research houses who have higher fixed costs and who struggle to create and maintain a business-to-business relationship. Extremely happy. I highly recommend Yazi Research."

Kevin Neeson

Head of Research, Old Mutual MFC

"The established techniques we had been in field for about three weeks and with Yazi, we were able to create our questionnaire launch and get feedback within a 24-hour cycle... Here you're able to get a very good sense very quickly about what works or what doesn't work or what types of things may need further investigation."

Robin Nixon

Managing Director, Greenfields Research

"Yazi really simplified data collection for us, increased our engagement, increased our response rate, and gave us an overall better platform to collect quality data for our clients. Through using the tool, we can see Yazi being leveraged in other research activities such as price collection through OCR, customer satisfaction, customer experience, and mystery shopping."

Jon-Jon Emary

Service Line Lead: Channel Performance, Ipsos South Africa

"The results Yazi delivered were outstanding. Their platform allowed us to engage with Gen Z on their preferred platform, WhatsApp, and the AI interviewer provided deep insights that we hadn't captured with traditional methods. The real-time feedback and rich qualitative data from voice notes gave us the edge we needed to understand our future customers better. We’re excited to apply these insights to the retailer's marketing strategies."

Ekta Parsotam

Senior Strategist, TBWA

"Yazi was a game-changer for us! It helped us connect with a typically hard-to-reach audience via WhatsApp, opening up a whole new segment for our research. It was quick, cost-effective, and highly personalised. We received our results in less than 24 hours! Yazi saved us loads of time and empowered us with valuable insights to make informed product development decisions based on a deeper understanding of our audience."

Marichen Herholdt

Product Designer, Byte Orbit

"With AI voice surveys we've generally gotten response rates of under 5%, so we didn't know what to expect. You mentioned 22% is average for you, and these two pilots are very close to that. I'm pleasantly surprised."

Niranjan Suresh

60 Decibels

"I know our global team wants to do ticketing through WhatsApp, and they saw what we did, and they loved it."

Mlondi Mashinini

MD, HYROX South Africa

"Overall it was a very good piece of work… from a marketing standpoint [they have] a clear direction on what [they] need to do, and it's backed up by the voice of the customer."

Leilah Pandit

Pick n Pay
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