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Flexible pricing for teams wanting to research through WhatsApp

Get access to our panel of participants or bring your own your own participants to survey through WhatsApp  

Basic
from
$160
/month

Up to 500 participant responses

  • Bulk message invite
  • Unlimited survey & Diary Study campaigns
  • Bar graph report and tabular data display
  • Screener questions & logic
Once off Setup Fee
$690
Get a price
Standard
from
$350
/month

Up to 3,000 qualified responses per month

  • Everything in Basic
  • Voice note transcription & open text sentiment analysis
  • Cross-tab / Correlation analysis tool
  • Automated follow-ups
Once off Setup Fee
$690
Get a price
Enterprise
Let's Talk

3,000+ qualified responses per month

  • Everything in standard
  • Custom WhatsApp participant experience
  • Custom database configuration and fields
  • Custom integrations and endpoint setup
Once off Setup Fee
$690
Get a price
What's Included
Messaging
Bulk Message App: 5 User Account Included
Interview Takeover: For deeper and more personal discovery, speak to participants as agent and ask specific questions
Dashboard and Logic
Dyanamic logic and routing: for survey and multi-day diary studies
User Dashboard: Manage Surveys, view real time data, and monitor respondents through an intuitive dashboard
Management
Bot Management: Ensure that WhatsApp quality rating remains high. Monitor engagement and inquiries from participants
Support
Customer Support: Get dedicated support to resolve any issues or queries
Data & Security
Data Security: Benefit from robust security measures to protect data integrity and participant privacy  
Pay as you go

For teams doing less frequent research

from
$5
/participant

Pay per particiant

  • Automated analysis
  • Participant transcripts
  • Key quotes from participants
  • Bulk message invite
Get a Price
Monthly license fee

For teams doing research consistently

from
$210
/month

100 participant interviews

  • Everything in Pay as you go
  • Voice note response
  • Automated follow-ups
  • Chat with AI Report
Get a Price
What's Included
Participants
Track and engage participants over multiple projects
Full demographic profile of each participant
Audience Targeting
Continuous segmentation
Behavioural criteria targeting
Demographic criteria targeting
Results
CSV/Exl. data export
AI voice note transcription
Open text sentiment analysis
Automated PDF insights report
Accuracy & Verification
Automated quality control
Manual quality control sampling
Identity verification
Questions
7 question types
Logic jumps
Send/receive voice audio, videos and pictures
Business-to-customer (B2C)

For teams researching B2C customer segment

from
$2.95
/respond.

Pay per respondent

Setup Fee
$214
Get a Price
Business-to-business (B2B)

For teams researching B2B customer segment

from
$3.76
/respond.

Pay per respondent

Setup Fee
$214
Get a Price
What's Included
Participants
Track and engage participants over multiple projects
Full demographic profile of each participant
Audience Targeting
Continuous segmentation
Behavioural criteria targeting
Demographic criteria targeting
Results
CSV/Exl. data export
AI voice note transcription
Open text sentiment analysis
Automated PDF insights report
Accuracy & Verification
Automated quality control
Manual quality control sampling
Identity verification
Questions
7 question types
South African languages
Logic jumps
Send/receive voice audio, videos and pictures

Re-engage participants

Engage consecutively with participants to gain deeper and more thorough insights.

GDPR / POPIA compliant

Data is stored privately and securely. Customer data security comes first.

Quality survey respondents

Yazi verifies and monitors participants with sophisticated checks so you can get data fast, without compromising data quality.

2-3 day turnaround time

Get your results in a matter of days, not weeks.

Built in accuracy & verification

3 layers of data quality controls in place so you can trust your results and make impactful choices.

Precise audience segmentation & targeting

Specify the particulars of who you want to survey.

Don’t Take Our Words For It - Listen To Our Clients

Discover why leading agencies and researchers trust Yazi for their data collection needs. Hear directly from our satisfied clients who've experienced the transformative power of our platform.

Nathan Mengel

Lead Venture Manager, The Delta

"Yazi's targeted approach was essential in validating our concept for a project aimed at SMEs. Their efficient data collection and ability to access the right market segment provided us with the crucial insights needed to validate and refine our product strategy, especially in understanding operational, pricing, and competitive dynamics."

Marichen Herholdt

Product Designer, Byte Orbit

"Yazi was a game-changer for us! It helped us connect with a typically hard-to-reach audience via WhatsApp, opening up a whole new segment for our research. It was quick, cost-effective, and highly personalised. We received our results in less than 24 hours! Yazi saved us loads of time and empowered us with valuable insights to make informed product development decisions based on a deeper understanding of our audience."

Oliver Latouf

UX Researcher, Olympus Bank @Old Mutual

"Yazi's WhatsApp platform has been such an amazing resource for our team to utilise. It granted us swift and direct access to our target market, significantly enhancing our product development process. Tim from the Yazi team was particularly helpful, offering guidance on question design and research methodology. Thanks to Yazi, we were able to refine our marketing strategy, positioning, and communication effectively."

Rowan Clarke

PhD Candidate, Harvard Business School

"Working with Yazi, and particularly with Tim, showcased the platform's remarkable flexibility and problem-solving prowess. Tim's foresight and ability to anticipate our project needs were exceptional. Yazi's adaptability was key in managing the dynamic demands of academic research, proving invaluable in my studies."

Frequently Asked Question

We have gathered the answers to common queries about how Yazi facilitates revolutionary market research through WhatsApp, alongside a host of other insightful information.

01.

How does Yazi Work?

Yazi is a Market research platform built on top of WhatsApp. You have the ability to script, design, edit, launch and analyse your results on our webapp. The questions are sent via WhatsApp and the participants interact with them there as if it is a normal conversation.

02.

How is Yazi's Data Protection?

Yazi prioritises data privacy by anonymising information, employing robust encryption, and allowing database access only to authorised personnel through password and 2FA protection. We adhere to stringent security standards including ISO/IEC 27001, NIST, PCI SSC, and GDPR, ensuring no data sharing with external third parties. Our comprehensive Data Security Program encapsulates physical and logical security measures, data access controls, encryption, along with data backup, recovery, and a well-structured incident response framework. In adherence to GDPR's principles, we process user data with utmost transparency, and address data deletion requests promptly as delineated in our Terms of Service, providing you with control over your data.

03.

Why WhatsApp

Our WhatsApp surveys boast an impressive response rate of 62%, showcasing superior engagement compared to traditional online surveys, especially valuable in reaching individuals with limited internet access. The low data cost of 10 cents per survey, alongside the prevalent use of WhatsApp in South Africa with a 95% penetration rate, facilitates nationwide representation, reducing financial and phone storage barriers.

The familiar and user-friendly nature of WhatsApp enhances participant comfort, while its pause-resume functionality ensures convenience in survey completion. Moreover, the recent WhatsApp API upgrade enables rich data collection through various media forms without incurring significant data costs, paving the way for nuanced longitudinal studies. This platform's habit-forming nature, reinforced by personal engagement from our researchers, makes it an exemplary channel for continuous and detailed market research.

04.

How is Yazi's data quality?

  • Speeding - A completion time that is too fast indicates the respondent has not sufficiently comprehended the questions.
  • Gibberish checker - Checking that open text answers are not “gibberish” and can be understood as a sentence.
  • Straight-lining checker - Checking that the sequence of answers does not follow the same pattern - e.g. A, A, A, A, A, A
  • Red herring question - Intentionally placing “oddball” questions into the survey to see if the respondent was paying attention. We also ask questions that correspond with previous answers but are categorised or worded slightly differently.
  • Evidence question - Where we specifically need an audience that exhibits a certain behaviour or matches a certain demographic, we ask respondents to send a picture that proves they match/meet requirement.
  • Panel recalibration & assessment - We recycle demographic and behavioural questions every 4 months to compare against historical answers.
05.

What types of Questions do you support? 

Question Types Supported: 

  • Multiple Choice
  • Image
  • Video
  • Voice Notes


Limitations:

  • Grid Questions
  • Ranking Question
06.

How many questions can I ask via WhatsApp?

At Yazi, we employ a multifaceted approach to recruit diverse and reliable survey participants. Our strategies include:

  1. Social Media Engagement: We actively recruit through various social media platforms such as Facebook, Instagram, LinkedIn, Twitter/X, and TikTok. This broad approach helps us reach a wide demographic spectrum.
  2. Partnerships: We collaborate with companies possessing extensive databases of customers or members. Through these partnerships, we invite individuals to participate in our surveys, ensuring a rich pool of respondents.
  3. Local Presence: In an effort to connect with communities, we've placed QR codes in spaza shop locations across South Africa. These QR codes direct individuals to our WhatsApp number, facilitating an easy sign-up process.
  4. Referral Program: We believe in the power of word-of-mouth. Hence, we have a referral program where existing participants can refer friends, family, and their network. We incentivise these referrals to encourage a broader participation.
  5. Demographic Information Collection: To mitigate bias and the incentive to provide untruthful responses, we gather demographic information before showing participants our surveys. This ensures the quality and reliability of our data.