Rapidly survey previously inaccessible people through our network of participants.
Yazi gives you faster and cost-effective access to insights. We provide accurate and actionable data that modern marketers need to make great decisions.
Yazi gives you faster and cost-effective access to insights. We provide accurate and actionable data that modern marketers need to make great decisions.
Explore the value of Yazi. See if you qualify
For 30 respondents
For teams researching B2C customer segment
Pay per respondent
For teams researching B2B customer segment
Pay per respondent
400 qualified responses per month
400 qualified responses per month
1,000+ qualified responses per month
Engage consecutively with participants to gain deeper and more thorough insights.
Data is stored privately and securely. Customer data security comes first.
Yazi verifies and monitors participants with sophisticated checks so you can get data fast, without compromising data quality.
Get your results in a matter of days, not weeks.
3 layers of data quality controls in place so you can trust your results and make impactful choices.
Specify the particulars of who you want to survey.
A market research platform that allows you to survey a targeted audience segment that is typically hard to reach digitally by utilising our research panel. Surveys run entirely through WhatsApp (the app with highest penetration rate in SA), allowing access to a much larger segment whilst also being faster, more cost-effective, and highly personalised.
Yazi enables businesses to directly survey their target audience. Get market research data, do product validation, recruit user testers all through Yazi.
Through extensive market research we found that the average price of a qualified survey response is R110 (R40 - R350) using digital survey methods. The average price of a survey response using offline methods asking the same number of questions was R350 (R300 - R500).
Yazi allows businesses who were previously forced to use offline methods to survey their customers, to instead use Yazi's digital WhatsApp method.
Accurate targeting
We regularly refresh panelist profiles, and you can fine-tune your targeting with custom screener questions.
Answer verification
We randomly sample our respondents to prove the answers they gave are accurate and credible.
Bot detection
We prevent duplicate or fraudulent respondents on your behalf, so you can focus on analysing your insights rather than quality control.
Panel calibration & identity verification
We run ongoing panel calibration studies to ensure our response quality meets internal and industry benchmarks. On top of that, we do sample checks on the identity of our participants to ensure no identity fraud is taking place.
Yazi gives you access to over 6m+ people across South Africa, Kenya, Uganda, Zambia and Ghana. Our participants are predominantly from the lowest LSM segment who are typically hard to engage with at scale. You can specify the audience you'd like to survey using our demographic screening data-points, or insert additional behavioural screening questions.
We’ll be happy to answer any questions you may have. You can book a demo or get in touch here.
