Alchemer vs Yazi

Running surveys in emerging markets can be difficult, especially with the challenges that these individual markets face. You need a platform that not only represents all participants from those markets but is also able to get high response rates in these markets.

Below, you'll find out how research platforms Alchemer and Yazi compare on data collection types, recruiting, response rates, pricing and more.

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Compare Yazi

PricingFlexible, Usage-Based PricingSelf-Service Survey Pricing
Minimum Contract LengthNo Fixed Contract, Month-to-MonthNo Fixed contract, Month-to-Month
Communication & Engagement
Notifications & Bulk Messaging
Manage Conversations
Data Collection Management
Audio Transcriptions
Voice, Image & Video Data Collection
Real Time Data Collection
Participant Management
Data Security
Survey Customisation & Logic
In-Study Logic, Routing and In-text Branching
Question Types
Qualitative Surveys

(Create in-depth qualitative surveys with various question types)

Analysis & Reporting
AI Open Text Analysis
AI Sentiment Analysis
Data Exports (CSV, Excel, PDF)
Data Visualisation
Additional Features
Incentive Fulfilment and Management
Translate Responses and Questions


In the ever-evolving domain of market research, selecting a platform that aligns with your data collection and analysis needs is crucial. This comparison aims to delineate the distinct features of Yazi and Alchemer, two proficient market research platforms that cater to different facets of the research spectrum. With a focus on emerging markets, especially the diverse and dynamic landscape of Africa, the need for innovative, accessible, and efficient data collection and analysis methods is paramount. While Yazi leverages the ubiquitous platform of WhatsApp to reach and engage with a wider audience, Alchemer leans towards a more traditional digital survey approach. This juxtaposition sheds light on how each platform caters to the unique demands of emerging markets, setting the stage for a comprehensive comparative analysis.


Data Collection Types (Media + Question Types)

1.1 Video, voice, pics, open text

Yazi’s integration with WhatsApp is a game-changer when it comes to collecting a variety of media data. This integration facilitates the collection of videos, voice notes, pictures, and open-text responses, making it a versatile tool for qualitative research. The familiarity and ease of use of WhatsApp significantly enhance the willingness of participants to share media data.

On the other hand, Alchemer, with its digital survey capabilities, also provides options for collecting media data, though it may not offer the same level of ease and willingness among participants, especially in regions where digital literacy or access is limited.

1.2 Types of Questions: Multiple select, single select, etc.

Both Yazi and Alchemer offer a variety of question types to cater to different research needs.

Yazi’s interface allows for multiple select, single select, and open-text questions among others, which can be deployed seamlessly via WhatsApp.

Alchemer, with its robust survey creation tool, also provides a wide array of question types. However, the deployment via traditional online surveys may not provide the same level of engagement as Yazi’s WhatsApp-based approach, especially in emerging markets where WhatsApp usage is prevalent.


Panel Management

2.1 Incentive Management

Incentivising participation is a key aspect of panel management.

Yazi let’s participants view their reward through WhatsApp and allows researchers to send updates on payments through WhatsApp. This boosts participation rates and engagement. They also have an incentive payment system that let’s businesses connect and automatically payout in the following preferred methods

  • Airtime
  • Digital Cash
  • 80 000+ In-store vouchers
  • Cash send to participants number

On the flip side, Alchemer has its own incentive management features that can be customized to encourage participation. However, the effectiveness of incentive delivery and redemption might not match the straightforwardness offered by Yazi’s WhatsApp integration, especially in regions where WhatsApp is a primary mode of digital communication. The comparison herein underscores the innovative approach of Yazi in leveraging a widely used platform to enhance incentive management and overall panel management in emerging markets.

Recruiting Participants / High Response Rates / Distribution

3.1 Re-engage Audience - get them to complete

Yazi's WhatsApp integration shines when it comes to re-engaging audiences and encouraging survey completion. The familiar and user-friendly interface of WhatsApp, coupled with the ability to send reminders directly to participants, significantly boosts response rates. Yazi's approach aligns with the habitual usage of WhatsApp, making it less intrusive and more engaging for participants.

Main Benefits:

  • 60%+ Response Rate
  • 2-5x Turnover Rate

Alchemer, on the other hand, relies on traditional methods of participant re-engagement such as email reminders. While effective to a degree, these methods may not resonate as well with audiences in emerging markets where email usage might be lower compared to WhatsApp. The comparison highlights how leveraging popular communication platforms like WhatsApp can significantly impact participant recruitment and engagement.

Data Export, Reporting, and Analysis

4.1 AI Analysis

Yazi's AI-powered analysis facilitates real-time insight generation, making it a powerful tool for decision-makers. The seamless transition from data collection to analysis, especially with varied data types like voice and video, sets Yazi apart.

Alchemer also offers robust analysis features but may not provide the same level of real-time insights or ease of handling varied media data. The AI-driven analysis of Yazi especially stands out when dealing with the rich media data collected via WhatsApp, transforming qualitative data into quantifiable insights efficiently.

4.2 Audio Transcription for Voice Notes and Video

The capability to transcribe audio from voice notes and video effortlessly is another strong suit of Yazi. This feature is pivotal in qualitative research, allowing for a deeper understanding and analysis of respondent feedback.

Alchemer does provide features for handling audio and video data, but the ease and efficiency of transcription and subsequent analysis may not be on par with Yazi's AI-powered transcription. This comparison underscores Yazi's strength in handling and analyzing rich media data, which is crucial for extracting nuanced insights in qualitative research.



Yazi’s competitive pricing model based on usage makes it an attractive option for market research projects. Its pricing structure, driven by the number of participants and features/services used, allows for a flexible and project-centric costing model. This can be particularly beneficial for market research agencies operating in emerging markets, where budget constraints are prevalent.

  • Once-Off Setup Fee
  • Pay-per-usage Model

Alchemer, on the other hand, offers a tiered pricing model that caters to different scales of operation. However, the fixed-tier pricing may not provide the same level of flexibility as Yazi's usage-based pricing, especially for smaller or variable-scale projects. The comparison of pricing models elucidates how Yazi's approach could offer better cost management and affordability, aligning with the budgetary realities of emerging market operations.

  • Monthly Subscription Plan/user

User Experience and Accessibility

6.1 User Interface and Experience

Yazi’s simplicity and the intuitive nature of its interface, especially with the WhatsApp integration, provides a user-friendly experience. This is crucial in emerging markets where users may not be as digitally literate. The familiar WhatsApp platform reduces the learning curve and encourages higher participation rates.

Alchemer, on the other hand, has a well-structured and professional interface but may require a higher level of digital literacy, which could be a barrier in some emerging markets.

6.2 Accessibility in Emerging Markets

The accessibility of Yazi in emerging markets, particularly in Africa, is significantly enhanced through its WhatsApp integration. This approach not only lowers data costs for participants but also leverages a platform that already has widespread adoption.

Alchemer, with its traditional online survey approach, may face challenges in terms of mobile accessibility and data costs, which are significant considerations in emerging markets.

Pros and Cons Overall



  • Enhanced accessibility and engagement through WhatsApp integration.
  • High response rates due to a familiar and user-friendly platform.
  • AI-powered analysis for real-time insights.
  • Competitive, usage-based pricing model.


  • May lack some advanced features present in more traditional market research platforms like Alchemer.



  • Robust set of features for comprehensive data collection and analysis.
  • Professional and well-structured user interface.
  • Tiered pricing model catering to different scales of operation.


  • May face accessibility challenges in emerging markets due to traditional online survey approach.
  • Fixed-tier pricing may not provide the same level of flexibility for smaller or variable-scale projects.


Yazi and Alchemer are different in how they use WhatsApp for research. Yazi is unique because it makes it easier for people in new markets to take part. It also uses AI to quickly turn data into useful information. On the other hand, Alchemer is good too, with lots of features and a professional look. But Yazi is better for getting more people involved, especially in Africa. When thinking about which one to use, consider what you need for your research. Yazi is great for solving the specific challenges in new markets.

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