Having trouble finding the right business niche? The winning formula is to find something that you’re passionate about and that your audience is interested in. Figure out the problems your audience is suffering from and offer them a solution through your content and products.

The best way to do this is through objective data from your target market. See what they’re discussing online and find out how you can help.

Where do you go for this information? Here are 10 places to conduct research and see what your audience is talking about so you can choose the perfect business niche.

1. Keyword Search

Use Google’s free Trends tool to see which search terms or topics are popular. You can find out if your ideas are popular but also get suggested terms to consider.

2. Social Media

Social media offers a wealth of information. See what people are discussing related to your topic. See who people are following and what content they’re liking, sharing, or engaging with.

One way that you can increase the insights and intelligence, is to utilize a social media monitoring tool. According to Influencer Marketing Hub, social media monitoring is “the process of using tools to ‘listen’ and ‘look’ for content published with your brand or product names.”

Check out Influencer Marketing Hub’s list of 13 best social media monitoring tools in 2021.

3. Blog

Look for blogs in your topic area and see what people are writing about. Read the comments of popular blogs to see what readers are saying and asking.

4. YouTube Videos

Search for your topic area in YouTube and see what you can find there. You’ll find videos on your topic with comments you can read but also sub-topics that can be niche ideas for you.

5. Online Reviews

Product reviews offer a great place to get ideas. Look at review blogs and customer reviews in online marketplaces like Takealot. For software, G2 is the holy grail for reviews

6. Community Forums

Sites like Reddit and Quora offer a great place for you to be a fly on the wall and listen to people ask questions and discuss issues they’re facing. It’s a great way to get niche ideas.

7. Look at Products

Look at online marketplaces for products you might sell. If you find something your audience needs, you can choose a niche based on that product or product type.

A useful site is TrendHunter.com, which features a daily dose of innovative ideas, viral news, and pop culture, filtered into clusters of inspiration and provided in trend reports.

8. The Competition

Look around online to see who else is in the niche, what content they’re producing, and what they’re selling. You’ll get ideas on what’s popular, but also learn about what’s already out there so you can set yourself apart.

9. Ask people about their problems in a survey

Run a targeted survey to people in a vertical or consumer segment you’re passionate about. Use Yazi here to get insights from a specified audience at lightning speed. All through WhatsApp.

10. Check the Calendar

What big holidays or events are coming up? Sometimes you can find a highly timely niche that’s related to a time of year or seasonal event.

Conclusion

The best practice is to start with the things you’re passionate about. Conduct the above research to assess the interests and needs of your target market. Then, assess whether your niche ideas are potentially profitable or not. Brainstorm a big list and narrow it down until you’ve found the right one.

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