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Clear, jargon-free definitions of the research and WhatsApp terms you'll meet across Yazi - from AI-moderated interviews to completion rates.
A depth interview run by an AI moderator that asks adaptive follow-up questions in real time, so you can field hundreds of in-depth conversations at once instead of scheduling them one by one.
A structured questionnaire delivered and completed inside WhatsApp, where people answer in a familiar chat thread. Typically higher open and completion rates than web or email surveys, especially in mobile-first markets.
A longitudinal method where participants log experiences over days or weeks - text, photo, voice or video - to capture behaviour as it happens rather than as it is remembered.
Research designed to feel like a natural chat rather than a form, which keeps people engaged and produces deeper, more honest answers.
In-the-moment qualitative research captured on a participant's phone - photos, video and notes from real life - to understand behaviour in context.
Research that follows the same participants over time to reveal how attitudes and behaviours change, rather than capturing a single moment.
Open-ended research that explores the why behind behaviour through interviews, diaries and discussions, producing rich, narrative insight rather than numbers.
Structured, numbers-based research — typically surveys at scale — used to measure and compare attitudes and behaviours across a large sample.
The share of people who start a study and finish it. WhatsApp-native studies typically see 70–90% completion, well above most web and email surveys.
The share of invited people who take part in a study. Reaching people on a channel they already open every day lifts response rates significantly.
A loyalty metric based on one question: how likely someone is to recommend a brand on a 0–10 scale. Scores group respondents into promoters, passives and detractors.
A metric capturing how satisfied customers are with a product, service or interaction, usually on a short rating scale immediately after an experience.
An ongoing programme of listening to customers through surveys, interviews and feedback to track experience and surface what to improve.
Yazi studies routinely hit 70–90% completion and around +65% higher response than email and web.
A pool of pre-recruited, profiled participants who agree to take part in studies, letting you reach the right audience quickly. Yazi has panel reach across 25+ countries.
Turning free-text answers into structured insight by tagging, theming and summarising them. AI can theme open text automatically at scale.
Survey logic that shows or hides questions based on previous answers, so each participant only sees what is relevant to them.
A 15-minute scoping call. We'll point you to the right method and price the study live.
