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Case Studies

Find all Yazi case studies here

200 Merchants, 3 Devices, 1 Channel: Yoco's Pricing Breakthrough

Targeted WhatsApp surveys helped Yoco unlock price sensitivity insights across three products from 200+ segmented SME merchants

From Consumer Data to Closed Deals: Stitch's Three-Sector Insight Play

How Stitch used WhatsApp surveys to produce three sector insight reports — turning consumer data into its highest-performing enterprise sales asset.

200 Gen Z Interviews in Under 24 Hours

How TBWA completed 200 Gen Z interviews in under 24 hours - saving 20 hours while capturing richer insights through AI probing and voice notes on WhatsApp.

568 Voices, 100+ Voice Notes: Impact Research on WhatsApp

How the Magaliesberg Biosphere used Yazi's WhatsApp surveys to reach 568+ people and capture rich, community-driven insights for a landscape assessment.

The Diary Study That Ran Itself: KLA's Wine Consumer Research

Yazi's WhatsApp platform automated KLA's 84-person wine diary study - delivering clean data, multimedia playback, and real-time tracking with zero manual exports.

How Ipsos Replaced Four Channels with One - and Got Better Data

How Yazi's WhatsApp solution and AI Interviewer replaced Ipsos's fragmented data collection - boosting engagement and capturing richer consumer insights via voice notes.

From 6% to 45%: How ikeja Heard Every Customer on WhatsApp

How ikeja used AI-powered WhatsApp interviews to capture authentic customer feedback at scale across South African townships - turning a 6% response rate into 45%.

Inicio Replaced Their Entire Diary Workflow With a WhatsApp Chat

How Inicio Insights ran a three-day pasta ethnography across 31 Nigerian kitchens using AI-moderated WhatsApp interviews - with 97% completion and zero manual coordination.

Depth at Scale: How Culture Foundry Runs Qual with AI-Interviews

How Culture Foundry used Yazi's AI Interviewer on WhatsApp to deliver in-depth qualitative research at scale — preserving the probing, immersive methodology they're known for, while cutting roughly 20 hours off every project.

Three Weeks to Afternoon: Mixed-Method Research, Rebuilt on WhatsApp

How Greenfields Research compressed three weeks of mixed-method fieldwork into 24 hours - using Yazi's WhatsApp AI interviewer to reach young people across the Western Cape for the City of Cape Town.

HYROX Moment: Real-Time Feedback from 7,800 Athletes & Spectators

How HYROX South Africa used WhatsApp to capture post-race feedback within hours of the finish line, achieving a 14x uplift in spectator response rates with no incentives.

Quarterly NPS & Employee Research at Scale via WhatsApp

How Old Mutual piloted WhatsApp-based surveying to collect thousands of customer and advisor feedback responses, replacing telephonic interviews with a faster, richer channel.

200-Person Resident Panel for Continuous Community Listening

How Thinks Insight & Strategy used WhatsApp to achieve 75–85% response rates across a 10-month longitudinal study for local government.

Capturing Real-Time Sports Betting Behaviours Through WhatsApp Diaries

How The Research Agency (TRA) used AI-moderated diary studies to uncover in-the-moment betting decisions across Australia and New Zealand.