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Advertising, Marketing and Ecommerce in Ghana


Standard Bank

A short report going over the market potential within Ghana



Ghana's growing middle class and young population present significant investment opportunities for foreign investors, particularly in the financial, energy, and infrastructure sectors. The government has taken measures to improve the business climate, including reducing the number of permits required to start a business and introducing incentives for investors. While digital marketing is becoming popular for businesses in Ghana to reach consumers, challenges such as a lack of access to finance, inadequate infrastructure, and high energy costs remain.

Key Takeaways: