DIGITAL 2022: SOUTH AFRICA

This Digitalreportal source covers the following:

• Total Population: diving deeper into gender data and age
• Internet use: the amount of people that use internet, average connection speed
• Social Media Statistics: covering Meta, Snapchat, Linkedin , Youtube, Tiktok, and Twitter
• Mobile Phone connections:

Key Figures to know:

Population Data

• South Africa’s total population was 60.40 million
• 50.8% of South Africa’s population is female, while 49.2% of the population is male.
• 68.3% of South Africa’s population lives in urban centres, while 31.7% lived in rural areas.
• The median age of the population in South Africa is 28.1.
• 17.2% of South Africa’s population is between the ages of 25 and 34.

Internet use key figures:

• There are 41.19 million internet users in South Africa
• South Africa’s internet penetration rate stood at 68.2% of the total population

Mobile Connections:

• Median mobile internet connection speed via cellular networks: 30.54 Mbps.
• Median fixed internet connection speed: 29.73 Mbps

Social Media Key Figures:

• 28.00 million social media users in South Africa in January 2022.
• Data published in Meta’s advertising resources indicates that Facebook had 24.20 million users in South Africa in early 2022.
• Facebook’s ad reach in South Africa was equivalent to 40.1% of the total population at the start of 2022.
• At the start of 2022, 50.7% of Facebook’s ad audience in South Africa was female, while 49.3% was male.

• YouTube had 25.30 million users in South Africa in early 2022.
• 50.0% of YouTube’s ad audience in South Africa is female, while 50.0% is male.

• Instagram had 6.20 million users in South Africa in early 2022.
• 53.3 percent of Instagram’s ad audience in South Africa is female, while 46.7 percent is male

• TikTok had 6.44 million users aged 18 and above in South Africa in early 2022.
• 53.9% of TikTok’s ad audience in South Africa is female, while 46.1 percent is male.

• LinkedIn had 9.50 million “members” in South Africa in early 2022.
• 47.1 % of LinkedIn’s ad audience in South Africa is female, while 52.9% is male.

• Snapchat had 6.25 million users in South Africa in early 2022.
• 77.1% of Snapchat’s ad audience in South Africa is female, while 21.1% is male.

• Twitter had 2.85 million users in South Africa in early 2022.

Mobile Connections Key Figures:

• 108.6 million cellular mobile connections in South Africa at the start of 2022

! note that many people around the world make use of more than one mobile connection – for example, they might have one connection for personal use, and another one for work –

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