An overview of essential information regarding digital adoptation within South Africa in 2022.
2022
Consumer behaviour
This Digitalreportal source covers the following:
Total Population: diving deeper into gender data and age
Internet use: the amount of people that use internet, average connection speed
Social Media Statistics: covering Meta, Snapchat, Linkedin , Youtube, Tiktok, and Twitter
Mobile Phone connections:
Key Figures to know:
Population Data
South Africa’s total population was 60.40 million
50.8% of South Africa’s population is female, while 49.2% of the population is male.
68.3% of South Africa’s population lives in urban centres, while 31.7% lived in rural areas.
The median age of the population in South Africa is 28.1.
17.2% of South Africa’s population is between the ages of 25 and 34.
Internet use key figures:
There are 41.19 million internet users in South Africa
South Africa’s internet penetration rate stood at 68.2% of the total population
Mobile Connections:
Median mobile internet connection speed via cellular networks: 30.54 Mbps.
Median fixed internet connection speed: 29.73 Mbps
Social Media Key Figures:
28.00 million social media users in South Africa in January 2022.
Data published in Meta’s advertising resources indicates that Facebook had 24.20 million users in South Africa in early 2022.
Facebook’s ad reach in South Africa was equivalent to 40.1% of the total population at the start of 2022.
At the start of 2022, 50.7% of Facebook’s ad audience in South Africa was female, while 49.3% was male.
YouTube had 25.30 million users in South Africa in early 2022.
50.0% of YouTube’s ad audience in South Africa is female, while 50.0% is male.
Instagram had 6.20 million users in South Africa in early 2022.
53.3 percent of Instagram’s ad audience in South Africa is female, while 46.7 percent is male
TikTok had 6.44 million users aged 18 and above in South Africa in early 2022.
53.9% of TikTok’s ad audience in South Africa is female, while 46.1 percent is male.
LinkedIn had 9.50 million “members” in South Africa in early 2022.
47.1 % of LinkedIn’s ad audience in South Africa is female, while 52.9% is male.
Snapchat had 6.25 million users in South Africa in early 2022.
77.1% of Snapchat’s ad audience in South Africa is female, while 21.1% is male.
Twitter had 2.85 million users in South Africa in early 2022.
Mobile Connections Key Figures:
108.6 million cellular mobile connections in South Africa at the start of 2022
! note that many people around the world make use of more than one mobile connection – for example, they might have one connection for personal use, and another one for work –