An overview of essential information regarding digital adoptation within South Africa in 2022.
2022
Consumer behaviour
The Digital 2022 South Africa report provides an overview of the digital landscape in South Africa. The report covers key indicators such as internet penetration, social media usage, and mobile connectivity. The report also highlights trends and insights relevant to digital marketers, businesses, and policymakers.
Key Figures to know:
Population Data
South Africa’s total population was 60.40 million
50.8% of South Africa’s population is female, while 49.2% of the population is male.
68.3% of South Africa’s population lives in urban centres, while 31.7% lived in rural areas.
The median age of the population in South Africa is 28.1.
17.2% of South Africa’s population is between the ages of 25 and 34.
28.00 million social media users in South Africa in January 2022.
Data published in Meta’s advertising resources indicates that Facebook had 24.20 million users in South Africa in early 2022.
Facebook’s ad reach in South Africa was equivalent to 40.1% of the total population at the start of 2022.
At the start of 2022, 50.7% of Facebook’s ad audience in South Africa was female, while 49.3% was male.
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