Digital Commerce Acceleration


Deloitte Digital

An overview on the current state of digital commerce in South Africa



Key Figures:

The increase in online shopping in South Africa presents an exciting growth opportunity for retailers, wholesalers and manufacturers. To accelerate digital commerce in South Africa, research indicates that it will become increasingly important to design offerings that solve specific consumer concerns and use consumer insights to strengthen differentiation.

Top 5 Pain points for Shoppers shopping online:

What Matters Most to South-African Shoppers:

Online shopping behaviour report in South Africa. Objectives:

  1. Investigating what consumers expect in terms of online shopping experiences
  2. Uncovering what drives consumer expectations
  3. Determining the concerns and barriers against online purchasing
  4. Investigating consumer profiles and their nuances across the South African population for online shopping
  5. Investigating the key positive and negative consumer perceptions regarding online shopping