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Digital Nigeria 2022



An overview of the essential information regarding digital transformation within Nigeria 2022


Consumer behaviour

The report provides an overview of the digital landscape in Nigeria, highlighting the country's rapid digital growth and increasing internet penetration rates. With a population of over 200 million, Nigeria has the largest number of internet users in Africa, and mobile devices are the primary means of accessing the internet. The report also covers the country's social media usage, e-commerce market, and digital advertising landscape.

Key Takeaways: