An overview on the outlook of the Kenyan Ecommerce industry
2022
E-commerce
An overview of the newly adopting ecommerce market within Kenya.
Key Takeaways:
E-Commerce is a rising market in Kenya that warrants significant attention as the revenue for this year (2022) is expected to reach $3,562 million.
Current user penetration is expected to be around 40.3%, but by 2025 this number is set to grow to 53.6%. Understanding consumers' perceptions and usage patterns of these e-commerce platforms can unveil critical insights for companies looking to enter these markets.
By the end of 2022 Kenyan ecommerce is expected to reach US$3 562 000. User penetration to be at 40.3% for 2022 and expected to reach 53.6% by 2025. Jumia being the leader in the sector
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