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Seamlessly execute interviews, focus groups, observations, and more, all while gathering rich, nuanced data for insightful analysis.
Utilise logic flow editing to create adaptive surveys that respond to participant feedback, particularly in exploratory studies. This approach enables researchers to delve into specific topics, reflecting a natural conversation flow for deeper, nuanced insights.
Utilise image capture to collect visual stories from participants, valuable in cultural or social research. Asking respondents to share images of their daily life or cultural practices enables qualitative analysis, providing a rich visual narrative and deeper insights into their experiences.
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Employ video capture for participants to create video diaries or react to scenarios in real-time, invaluable for understanding emotions, body language, and verbal cues. In user experience research, this offers deep insights into real-time interactions with products, providing feedback beyond what surveys can capture
Use voice note/audio recording to capture verbal expressions, accents, and tones, crucial in linguistic or cultural research. This method offers an authentic view of participants' experiences and opinions, particularly benefiting those more comfortable speaking than writing, enhancing inclusivity in research.
Capture rich, nuanced data from your target audience effortlessly in multiple formats.
With Yazi, you can script interactive interviews that feel like a real conversation, allowing you to gather in-depth information effortlessly
Discover why leading agencies and researchers trust Yazi for their data collection needs. Hear directly from our satisfied clients who've experienced the transformative power of our platform.
"Yazi's targeted approach was essential in validating our concept for a project aimed at SMEs. Their efficient data collection and ability to access the right market segment provided us with the crucial insights needed to validate and refine our product strategy, especially in understanding operational, pricing, and competitive dynamics."
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"Yazi was a game-changer for us! It helped us connect with a typically hard-to-reach audience via WhatsApp, opening up a whole new segment for our research. It was quick, cost-effective, and highly personalised. We received our results in less than 24 hours! Yazi saved us loads of time and empowered us with valuable insights to make informed product development decisions based on a deeper understanding of our audience."
"Yazi's WhatsApp platform has been such an amazing resource for our team to utilise. It granted us swift and direct access to our target market, significantly enhancing our product development process. Tim from the Yazi team was particularly helpful, offering guidance on question design and research methodology. Thanks to Yazi, we were able to refine our marketing strategy, positioning, and communication effectively."
"Working with Yazi, and particularly with Tim, showcased the platform's remarkable flexibility and problem-solving prowess. Tim's foresight and ability to anticipate our project needs were exceptional. Yazi's adaptability was key in managing the dynamic demands of academic research, proving invaluable in my studies."
Discover additional ways you can supercharge your research efforts with our diverse range of use cases
We have gathered the answers to common queries about how Yazi facilitates revolutionary market research through WhatsApp, alongside a host of other insightful information.
Yazi is a Market research platform built on top of WhatsApp. You have the ability to script, design, edit, launch and analyse your results on our webapp. The questions are sent via WhatsApp and the participants interact with them there as if it is a normal conversation.
Yazi prioritises data privacy by anonymising information, employing robust encryption, and allowing database access only to authorised personnel through password and 2FA protection. We adhere to stringent security standards including ISO/IEC 27001, NIST, PCI SSC, and GDPR, ensuring no data sharing with external third parties. Our comprehensive Data Security Program encapsulates physical and logical security measures, data access controls, encryption, along with data backup, recovery, and a well-structured incident response framework. In adherence to GDPR's principles, we process user data with utmost transparency, and address data deletion requests promptly as delineated in our Terms of Service, providing you with control over your data.
Our WhatsApp surveys boast an impressive response rate of 62%, showcasing superior engagement compared to traditional online surveys, especially valuable in reaching individuals with limited internet access. The low data cost of 10 cents per survey, alongside the prevalent use of WhatsApp in South Africa with a 95% penetration rate, facilitates nationwide representation, reducing financial and phone storage barriers.
The familiar and user-friendly nature of WhatsApp enhances participant comfort, while its pause-resume functionality ensures convenience in survey completion. Moreover, the recent WhatsApp API upgrade enables rich data collection through various media forms without incurring significant data costs, paving the way for nuanced longitudinal studies. This platform's habit-forming nature, reinforced by personal engagement from our researchers, makes it an exemplary channel for continuous and detailed market research.
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At Yazi, we employ a multifaceted approach to recruit diverse and reliable survey participants. Our strategies include:
