In large-scale surveys, adaptive response pathways greatly improve data quality. For instance, in a consumer behaviour study, initial answers guide later questions, tailoring the survey to each respondent's preferences and profile. This method boosts engagement and yields more focused, valuable data for analysis.
In product research and consumer preference studies, this application shines. Participants upload images of preferred products, enabling quantitative analysis of trends across demographics. This approach transforms subjective visuals into objective, analysable data, refreshing consumer research perspectives.
Using video capture, gauge emotional and spontaneous reactions to stimuli like new product designs or ads. Participants record their immediate responses, with AI analyzing videos for emotions and engagement. This quantification offers invaluable insights into consumer behaviour and preferences.
Voice notes collect responses in multiple languages and dialects, ideal for linguistically diverse regions. This enables expression in comfortable languages, with advanced software transcribing and quantifying responses to reveal linguistic patterns and regional preferences.
administer surveys that produce statistically valid data, swiftly and efficiently.
We offer survey templates and personalized assistance to help you formulate the right questions for your study.
Use our panel management feature to recruit your ideal participants
Launch your survey effortlessly and gather real-time insights.
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We have gathered the answers to common queries about how Yazi facilitates revolutionary market research through WhatsApp, alongside a host of other insightful information.
Yazi is a Market research platform built on top of WhatsApp. You have the ability to script, design, edit, launch and analyse your results on our webapp. The questions are sent via WhatsApp and the participants interact with them there as if it is a normal conversation.
Yazi prioritises data privacy by anonymising information, employing robust encryption, and allowing database access only to authorised personnel through password and 2FA protection. We adhere to stringent security standards including ISO/IEC 27001, NIST, PCI SSC, and GDPR, ensuring no data sharing with external third parties. Our comprehensive Data Security Program encapsulates physical and logical security measures, data access controls, encryption, along with data backup, recovery, and a well-structured incident response framework. In adherence to GDPR's principles, we process user data with utmost transparency, and address data deletion requests promptly as delineated in our Terms of Service, providing you with control over your data.
Our WhatsApp surveys boast an impressive response rate of 62%, showcasing superior engagement compared to traditional online surveys, especially valuable in reaching individuals with limited internet access. The low data cost of 10 cents per survey, alongside the prevalent use of WhatsApp in South Africa with a 95% penetration rate, facilitates nationwide representation, reducing financial and phone storage barriers.
The familiar and user-friendly nature of WhatsApp enhances participant comfort, while its pause-resume functionality ensures convenience in survey completion. Moreover, the recent WhatsApp API upgrade enables rich data collection through various media forms without incurring significant data costs, paving the way for nuanced longitudinal studies. This platform's habit-forming nature, reinforced by personal engagement from our researchers, makes it an exemplary channel for continuous and detailed market research.
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At Yazi, we employ a multifaceted approach to recruit diverse and reliable survey participants. Our strategies include: