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Elevate your quantitative research through our innovative WhatsApp-based platform. Benefit from high response rates, real-time data collection, and AI-driven analysis.
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Experience the full advantages of using Yazi for your survey in emerging markets
Skip logic and question routing built into platform.
Custom database can be setup in South Africa, EU, UK - no data leaves borders.
Prompt participants to complete or re-do surveys.
administer surveys that produce statistically valid data, swiftly and efficiently.
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We offer survey templates and personalized assistance to help you formulate the right questions for your study.
Use our panel management feature to recruit your ideal participants
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Launch your survey effortlessly and gather real-time insights.
Discover why leading agencies and researchers trust Yazi for their data collection needs. Hear directly from our satisfied clients who've experienced the transformative power of our platform.
"The established techniques we had been in field for about three weeks and with Yazi, we were able to create our questionnaire launch and get feedback within a 24-hour cycle... Here you're able to get a very good sense very quickly about what works or what doesn't work or what types of things may need further investigation."
"Yazi really simplified data collection for us, increased our engagement, increased our response rate, and gave us an overall better platform to collect quality data for our clients. Through using the tool, we can see Yazi being leveraged in other research activities such as price collection through OCR, customer satisfaction, customer experience, and mystery shopping."
"Yazi's targeted approach was essential in validating our concept for a project aimed at SMEs. Their efficient data collection and ability to access the right market segment provided us with the crucial insights needed to validate and refine our product strategy, especially in understanding operational, pricing, and competitive dynamics."
"The results Yazi delivered were outstanding. Their platform allowed us to engage with Gen Z on their preferred platform—WhatsApp—and the AI interviewer provided deep insights that we hadn't captured with traditional methods. The real-time feedback and rich qualitative data from voice notes gave us the edge we needed to understand our future customers better. We’re excited to apply these insights to the retailer's marketing strategies."
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"Yazi was a game-changer for us! It helped us connect with a typically hard-to-reach audience via WhatsApp, opening up a whole new segment for our research. It was quick, cost-effective, and highly personalised. We received our results in less than 24 hours! Yazi saved us loads of time and empowered us with valuable insights to make informed product development decisions based on a deeper understanding of our audience."
"Yazi's WhatsApp platform has been such an amazing resource for our team to utilise. It granted us swift and direct access to our target market, significantly enhancing our product development process. Tim from the Yazi team was particularly helpful, offering guidance on question design and research methodology. Thanks to Yazi, we were able to refine our marketing strategy, positioning, and communication effectively."
"Working with Yazi, and particularly with Tim, showcased the platform's remarkable flexibility and problem-solving prowess. Tim's foresight and ability to anticipate our project needs were exceptional. Yazi's adaptability was key in managing the dynamic demands of academic research, proving invaluable in my studies."
"Yazi built a table that shows who has completed and who hasn't, allowing us to track progress in real-time, which was a game-changer for us. Yazi’s AI Interviewer exceeded our expectations, delivering the depth and quality of insights we require, but in a much more efficient manner."
Discover additional ways you can supercharge your research efforts with our diverse range of use cases
We have gathered the answers to common queries about how Yazi facilitates revolutionary market research through WhatsApp, alongside a host of other insightful information.
Yazi is a Market research platform built on top of WhatsApp. You have the ability to script, design, edit, launch and analyse your results on our webapp. The questions are sent via WhatsApp and the participants interact with them there as if it is a normal conversation.
Yazi prioritises data privacy by anonymising information, employing robust encryption, and allowing database access only to authorised personnel through password and 2FA protection. Yazi is aligning its information security management system with ISO/IEC 27001:2022 (certification in progress, Stage 1 audit November 2026), references the NIST Cybersecurity Framework, and complies with UK GDPR, EU GDPR, and POPIA. Card processing is handled by Stripe (PCI DSS Level 1 certified); Yazi does not process card-holder data directly. Yazi engages a limited set of sub-processors to deliver its services — the current list is published at askyazi.com/sub-processors. Our comprehensive Data Security Program encapsulates physical and logical security measures, data access controls, encryption, along with data backup, recovery, and a well-structured incident response framework. In adherence to GDPR's principles, we process user data with utmost transparency, and address data deletion requests promptly as delineated in our Terms of Service, providing you with control over your data.
WhatsApp reaches people on the channel they already open every day, with a 98% average message open rate, so engagement runs far higher than traditional email or web surveys. Typical completion rates of 70-90%, and around 65% higher response, make it especially valuable for reaching audiences with limited internet access, at low cost and with nationwide representation.
The familiar and user-friendly nature of WhatsApp enhances participant comfort, while its pause-resume functionality ensures convenience in survey completion. Moreover, the recent WhatsApp API upgrade enables rich data collection through various media forms without incurring significant data costs, paving the way for nuanced longitudinal studies. This platform's habit-forming nature, reinforced by personal engagement from our researchers, makes it an exemplary channel for continuous and detailed market research.
At Yazi, we employ a multifaceted approach to recruit diverse and reliable survey participants. Our strategies include:
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