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Research skills

AI skills
for researchers

Give your AI the skills to work like a researcher.

Not a collection of prompts. Each skill encodes an accepted research methodology: it asks the right questions before it starts, analyses evidence correctly, knows when it should not be used, and states its own limitations.

Built by researchers. Free to use. Vendor-neutral, and it works on Claude, ChatGPT, Gemini or any assistant.

107 skills

15 categories

5 shared protocols

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Fifteen research categories

What do you need help with?

Start from the part of the project you are stuck on. Fourteen categories covering the professional research lifecycle, and one for academic work from a first honours project to an examined thesis.

Flagship skills

The six skills that set the quality benchmark for everything else in the library. A good place to start.

The full library

Explore all skills.

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01.01Research Strategy

Research Brief Interrogation

Extracts what a brief is actually asking: the decision behind it, the assumptions inside it, the scope boundary, and the questions that must be answered first.

Works withThe brief exactly as written, in the requester's own words, Provenance: who wrote it, who commissioned it, when, and why, Access to someone who can answer questions, or a statement that access is closed, The email or meeting thread the brief came out of (optional), Previous briefs and previous research from the same requester (optional), Stakeholder list with roles (optional), Budget order of magnitude and decision date (optional)
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01.03Research Strategy

Hypothesis Development

Writes hypotheses a result could actually refute, records what would disconfirm them before fieldwork, and says when a study should have none.

Works withResearch question and sub-questions from 01.02, The propositions currently in play, in the words of whoever holds them, Prior evidence, theory or operational data, or a statement that none exists, The intended design, where already chosen (optional), Prior waves or comparable studies with effect sizes (optional), The decision and its options (optional), A named sceptic who expects the opposite (optional)
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01.04Research Strategy

Research Method Selection

Matches the method to the question, explains why the alternatives were rejected, and states plainly what the chosen design cannot answer.

Works withThe business decision the research serves, with its owner and deadline, Research questions or objectives from 01.02, Population of interest and known route to reach it, Hard constraints: deadline, budget order of magnitude, analysis capability, Hypotheses from 01.03 (optional), Inventory of existing internal or published evidence (optional), Tracker history and prior instrument, where continuity applies (optional)
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01.05Research Strategy

Research Plan Development

Turns an agreed method into a plan that fits: backward-scheduled, dependency-aware, with the forgotten steps on the chart and compression priced honestly.

Works withAgreed method and design specification from 01.04, The decision date, and the default action if research does not arrive, Objectives in the form 01.02 produces them, Hard constraints: budget order, fixed dates, reviewer availability, mandatory approvals, Sampling design from 01.06 (optional), Analysis plan from 01.07 (optional), Historical timings from comparable projects (optional), The organisation's review process and calendar (optional)
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01.06Research Strategy

Sampling Strategy

Defines the population and the frame gap, states what your sample licenses you to claim, and sizes the study from the subgroups rather than the total.

Works withPopulation of interest with inclusion and exclusion rules, Every subgroup that will be reported or analysed separately, The frame or access route that will actually be used, The claim that must be supportable at the end, Known or estimated incidence with its source (optional), Prior variance or prior proportions on key measures (optional), The smallest difference that would change a decision (optional), Population totals for weighting, with source and date (optional), Historical response or cooperation rates (optional)
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01.07Research Strategy

Analysis Plan Development

Writes down what will be tested, how, and what counts as meaningful, before any data exists. The structural defence against p-hacking.

Works withObjectives and research questions from 01.02, Hypothesis register from 01.03 (optional but strengthening), Sample design and achievable bases per reporting cell from 01.06, The instrument, or the measures as they will be asked, The decision the study serves, and its owner, The smallest difference that would change the decision (optional), Prior wave or comparable study data for expected proportions and variances (optional), Data processing conventions in use (optional)
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01.08Research Strategy

Research Proposal and Scope Development

Builds a proposal a non-researcher can evaluate and a team can deliver, with exclusions written down and the honest option to rescope or decline.

Works withInterrogated brief from 01.01, with assumptions and scope boundary, Agreed question set and objectives from 01.02, Selected method and design specification from 01.04, including what it cannot answer, Internal plan from 01.05, with the tested timeline and dependencies, The buyer's evaluation criteria, where stated, Sampling design from 01.06 (optional), Analysis plan from 01.07 (optional), History of previous work with this client (optional)
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02.02Instrument Design

Discussion Guide Design

Design discussion and topic guides for interviews, groups and workshops: right length, right order, probes that deepen without leading.

Works withResearch objectives with the decisions they inform, Instrument and session length (depth, paired depth, group, workshop), Participant definition and the recruitment framing already used, Stimulus in the form participants will see it (optional), Moderator identity, experience level and number of moderators (optional), Analysis approach or intended unit of analysis (optional), Previous wave or prior sessions with the same participants (optional), Market and language list, and constraints on the room (optional)
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02.03Instrument Design

Interview Question Development

Write interview questions and probes that return real accounts: episode questions, laddering, critical incidents, and how to ask why without asking why.

Works withSection purposes and exit conditions from the discussion guide, The unit of evidence each section must produce, Recruitment framing and what participants have already been told, Sequence position, including whether the question sits above the exposure boundary, Participant vocabulary from prior transcripts, verbatims or records (optional), Analysis approach and intended coded unit (optional), Mode, moderator experience level and language list (optional)
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02.04Instrument Design

Question Bias Detection

Audit a questionnaire or guide as a hostile reviewer: a severity-rated defect list, each with mechanism, direction of effect and a full rewrite.

Works withThe instrument in the form respondents will meet it, including options and order, Research objectives, and the survey introduction and invitation text, Target population and mode, Analysis plan, to judge recoverability (optional), Previous wave wording, where a trend is at stake (optional), Source of each substantive option list (optional), Language and translation status (optional)
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02.05Instrument Design

Survey Logic and Flow Review

Trace and test every path through a survey before fielding: routing, bases, quotas, piping and randomisation, with a documented path matrix.

Works withFull instrument with routing, base, quota, randomisation, piping and terminate instructions, Sample and quota plan, including interlocking status and minimum reportable base, Access to the programmed instrument, or a statement that only the document was reviewed, Analysis plan and required banner cuts (optional), Incidence estimates (optional), Previous wave routing, where a trend is at stake (optional), Data map or expected export structure (optional)
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02.06Instrument Design

Screener and Quota Design

Turn a population definition into observable screening criteria and a quota frame that delivers the subgroups your analysis has already promised.

Works withTarget population definition and reportable subgroups with minimum bases, Research objectives and the decision the study feeds, Method, mode and incentive structure, Incidence data from a previous wave, client database or published source (optional), Analysis plan and required joint comparisons (optional), Population benchmarks for quota variables (optional), Client exclusion lists and known fraud experience with the audience (optional)
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02.07Instrument Design

Scale and Measurement Selection

Decide how each construct is measured: scale type, points, labels, midpoints, single or multi-item, and the statistic it will actually produce.

Works withConstruct definitions naming object, aspect and period, The planned analysis and the statistic each measure will produce, Mode and device profile, Previous wave or comparable instrument, where a trend exists (optional), External benchmarks the study must match (optional), Existing validated instruments for the construct (optional), Expected distributions or prior data (optional), Markets, languages, literacy and accessibility profile (optional)
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03.01Fieldwork

Recruitment and Sample Sourcing

Decide where your sample will come from, work out whether it is feasible, and state exactly what that source does to your findings.

Works withTarget population definition and sample frame, Required total and subgroup base sizes, Screening criteria defining eligibility, Mode and fieldwork window, Known or estimated incidence (optional), Client customer, member or user list and its provenance (optional), Previous wave sourcing detail (optional), Market-level context for multi-market work (optional)
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03.02Fieldwork

AI-Moderated Interview Design

Design the probing logic for AI-led qualitative interviews: sufficiency rules, probe trees, depth limits, safeguarding escalation and honest disclosure.

Works withResearch objectives and section briefs from the discussion guide, Primary question per section in respondent-facing wording, Target population and topic sensitivity profile, Mode and interaction format (typed, voice, resumable) and device profile, Confirmed escalation route to a named available human, Human-moderated transcripts on the same subject (optional), Pilot corpus from earlier AI-moderated fieldwork (optional), Analysis plan or intended code frame (optional)
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03.03Fieldwork

Stimulus and Concept Preparation

Prepare concepts, ads, packs and prototypes so respondents react to the idea you meant to test, not to how well it happened to be written.

Works withThe decision the test informs, Raw material for each item (propositions, scripts, layouts, sketches, pack designs), What is intended to vary across the set and what is held constant, Target audience and their category familiarity, Competitive set (optional), Price and brand decisions (optional), Real-world exposure conditions (optional), Norms from comparable tests (optional)
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03.04Fieldwork

Fieldwork Monitoring and Response Quality

Diagnose a study while it is still in field, when a defect can still be fixed rather than merely disclosed in the limitations.

Works withLive field data with per-respondent status, timestamps and device metadata, The instrument with routing and expected paths, Quota structure and targets, Design assumptions for length, incidence, completion rate and source, A named decision owner who can authorise a pause or amendment, Previous wave or comparable field metrics (optional), Pilot or cognitive test findings (optional), Source variable on every respondent (optional)
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03.05Fieldwork

Incentive and Participation Design

Set what participants receive, in what form and when, and understand how that choice changes who takes part and what they say.

Works withFull burden of participation including screening, set-up, travel and between-session tasks, Population and its relationship to the topic and the sponsor, Sample source, Budget and what can actually be paid, plus any professional or legal restriction, Comparable studies' levels and achieved completion rates (optional), Ethics committee requirements or institutional policy (optional), Local wage or cost data for the population (optional), Previous wave's incentive (optional)
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04.01Data Preparation

Data Validation

Finds every defect in a raw research dataset and rates it by severity, with counts, examples and analysis impact, without changing a single value.

Works withRaw respondent-level dataset in the state it arrived, Questionnaire as fielded, with wording, response lists and scale labels, Routing, filter and skip logic, Codebook or data dictionary with valid ranges and missing-value codes, Sample and quota plan with intended base sizes, Paradata such as completion times, device type and break-offs (optional), Fieldwork log and in-field quality actions already taken (optional), Previous wave dataset and validation report (optional), Analysis plan (optional)
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04.02Data Preparation

Data Cleaning

Fixes diagnosed data problems with documented, authorised, reversible actions, and produces a cleaning log from which the original dataset can be rebuilt exactly.

Works withRaw dataset, preserved and unmodified, with its validation fingerprint, Validation report and severity-rated issue register from 04.01, Written exclusion criteria with the date they were agreed, Researcher authorisation for exclusions, Questionnaire, routing and codebook, Previous wave cleaning log and rules (optional), Paradata and open-end text (optional), Category master list or house code frame (optional), Analysis plan (optional)
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04.03Data Preparation

Missing Data Handling

Separates the five things an empty cell can mean, diagnoses whether the gaps bias the figure, and reports missingness honestly rather than filling it.

Works withCleaned dataset with its cleaning log, Missing-value code scheme distinguishing the five states, Routing and filter logic, Questionnaire as fielded, including which questions offered a don't know option, Missingness map from 04.01, Paradata including break-off point and per-question timing (optional), Analysis plan, especially planned multivariate analyses (optional), Fieldwork invitation and response counts (optional), Previous wave missing-data conventions (optional)
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04.04Data Preparation

Data Transformation and Dataset Preparation

Builds the analysis-ready file: recodes, derived variables, nets, bands, merges and wave stacks, each documented, verified against source, and captured in a codebook.

Works withCleaned dataset with cleaning log and missing-data conventions, Analysis plan or research objectives, Questionnaire as fielded, with every scale and its labels, Source codebook or data dictionary, Merge key definition and expected match rate, for any merge, Previous waves' questionnaires and codebooks, for any wave stack, Existing house or client conventions for bands, nets and indices (optional), Client record or panel profile data (optional), Intended reporting structure or table specification (optional)
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04.05Data Preparation

Weighting and Base Management

Decides whether to weight, builds and interrogates the scheme, reports effective base rather than nominal n, and states plainly what the weighting does not fix.

Works withPrepared dataset with cleaning, missing-data and transformation logs, Achieved sample composition and the quota or intended composition, Precise universe definition, Target figures with source, date and the population they describe, Sample design and sample type, Previous waves' weighting specifications and efficiencies (optional), Design weights or selection probabilities (optional), Auxiliary variables correlated with the key measures (optional), Analysis plan and reporting structure (optional)
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05.01Quantitative Analysis

Descriptive Analysis

Frequencies, percentages, means and distributions done properly: every figure on a stated base, every summary chosen from the distribution, nothing overstated.

Works withPrepared respondent-level dataset, one row per respondent, Questionnaire as fielded, with question wording and scale labels, Routing and filter logic, Data dictionary or codebook with value labels and missing-value codes, Research objectives, Weighting variable and weighting specification (optional), Sample and fieldwork documentation (optional), Cleaning log (optional), Previous wave tables and conventions (optional)
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05.02Quantitative Analysis

Statistical Testing

Run the right significance test, report effect size and confidence intervals with the p-value, and tell a real difference from a merely significant one.

Works withThe specific comparison, stated as a question with a base for each group, Data type and design (proportion, mean, ordinal, count; paired or independent), Unweighted and weighted base sizes for every group, Sampling approach (probability, quota, panel, convenience, unknown), Analysis plan with pre-specified comparisons (optional), Agreed materiality threshold (optional), Respondent-level data rather than a tabulation (optional), Design effect, effective base or replicate weights (optional)
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05.03Quantitative Analysis

Cross-Tabulation

Design a banner that answers the analysis plan, base every cell, percentage in the right direction, and stop a wide banner manufacturing false findings.

Works withPrepared respondent-level dataset, Base register or routing and filter logic from descriptive analysis, Questionnaire as fielded, with scale direction and response lists, Research objectives or analysis plan, Definitions in code for every proposed banner point, Weighting scheme and effective bases per column (optional), Pre-specified comparisons from the analysis plan (optional), Previous wave banner specification (optional), Segment membership variables (optional)
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05.04Quantitative Analysis

Driver Analysis

Find which attributes are most strongly associated with an outcome, test whether the ranking is stable, and report associations rather than drivers.

Works withDefined outcome variable with wording, scale and direction, Attribute battery as fielded, with wording and scale direction per item, Respondent-level dataset with outcome and attributes on the same base, Modelling base after missing-data treatment, The decision the analysis informs, Stated importance ratings for the same attributes (optional), Performance ratings on a comparable scale (optional), Linked behavioural or transactional outcome data (optional), Previous waves of the same model (optional), A prior structural model of the relationships (optional)
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05.05Quantitative Analysis

Trend and Tracker Analysis

Prove two waves are comparable, separate real movement from noise, seasonality and sample drift, and report stability honestly when nothing has changed.

Works withCurrent wave figures on stated bases, Previous wave figures with their bases, for as many waves as exist, Questionnaire as fielded in each wave being compared, Base definitions and routing for each wave, Fieldwork dates for each wave, Sample source and method for each wave, Weighting scheme for each wave, Full metric history (optional), Parallel run of both question versions (optional), Record of external events during fieldwork (optional), Category or population benchmarks (optional)
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05.06Quantitative Analysis

Correlation, Regression and Causal Claim Control

Read relationships properly, recognise the structures that make an association misleading, and know exactly which designs license a causal claim.

Works withThe relationship question, with outcome and predictor of interest named, Respondent-level or record-level data on the same units and base, Measurement definition of every variable, including derivation rules, The design that produced the data and when each variable was measured, Analysis base after missing-data treatment, A stated prior structure of what is believed to cause what (optional), A source of exogenous variation such as a staged rollout or threshold (optional), Behavioural or transactional data alongside self-report (optional), A comparison group unaffected by the intervention (optional)
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06.01Specialist Analysis

Conjoint and MaxDiff Analysis

Estimate trade-off models properly, read utilities and importance correctly, and stop a simulated share becoming a market forecast.

Works withFull design specification (attributes, levels in shown wording, tasks, alternatives, prohibitions, None wording), Respondent-level design and choice data showing what each person saw and chose, Base description and sample definition, Exact attribute and level wording shown to respondents, Holdout tasks not used in estimation (optional), Competitive frame and current market shares (optional), Cost data by level (optional), Segment membership or profiling variables (optional)
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06.02Specialist Analysis

Pricing Research Analysis

Read pricing studies honestly: correct the standard misreadings, separate revenue from volume, and deliver a defensible range rather than one number.

Works withExact question wording and the product description shown to respondents, Instrument structure (all four price sensitivity questions, ladder start and steps, monadic cell allocation), Base size at every price point, and the weighting scheme if weighted, Sample definition and screening criteria, Whether a competitive frame was shown and what it contained, Actual transaction or sales data at any price (optional), Current price, current volume, unit cost or contribution margin (optional), Competitor prices from desk research (optional)
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06.03Specialist Analysis

Brand Health and Equity Analysis

Diagnose where a brand actually loses people, using conversion between funnel stages and image data corrected for the size effect.

Works withExact question wording and structure for every brand metric, The brand list shown, in full, with rotation applied, Base definition and base size for every metric for every brand, The routing structure between funnel stages, Sample definition and quota structure, Competitor data on identical measures (effectively required for interpretation), Market share, penetration or volume data (optional), Category entry point or occasion data (optional), Previous waves and media or activity data (optional)
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06.04Specialist Analysis

Experiment and A/B Test Analysis

Check the design supports the causal claim before analysing it: ratio mismatch, randomisation, power, guardrails, and the honest rollout expectation.

Works withUnit of randomisation and the assignment mechanism, Pre-specified primary metric and decision rule, Unit counts per arm and the intended split, Outcome data at the unit of randomisation, Test window, deployment dates and any mid-flight changes, Pre-period outcome data for both arms (optional but decisive), Power calculation and its assumptions (optional), Pre-treatment covariates and guardrail definitions (optional), Rollout data after launch (optional)
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06.05Specialist Analysis

Customer Experience and Journey Analysis

Diagnose the journey customers actually take, prioritise pain points on severity rather than volume, and stop reading correlates as causes.

Works withInventory of every measurement point with trigger, timing, wording, scale, base and response rate, The unit and base of every metric (transaction, interaction, relationship, customer), Journey scope defined as a customer job rather than an internal process, Population definition and its survivorship status, Operational records at individual level (optional but transformative), Outcome data on churn, retention, spend or escalation (optional), Open-ended responses and contact verbatims (optional), Channel and interaction logs across channels (optional), Recovery case records and non-responder characteristics (optional)
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06.06Specialist Analysis

Large-Scale Text Analytics

Analyse text nobody can read in full: validated classification, per-class accuracy on every number, and an active hunt for what the method misses.

Works withThe complete corpus with item identifiers, source, date and author metadata, The research question stated as measurement or discovery, How the corpus was assembled (collection rule, channel, window, prior filtering), Available human labelling capacity, An existing code frame from smaller-scale qualitative work (optional but strongest input), Structured metadata for stratified validation (optional), Known ground-truth cases for a recall test (optional), Language identification for multilingual corpora (optional)
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07.01Qualitative Analysis

Thematic Analysis

Turn interview and focus group transcripts into tested, evidenced themes, with honest prevalence, preserved contradictions and every quote traceable to a participant.

Works withDepth interview transcripts with participant identifiers, Focus group transcripts with speaker labels, Long-form open-ended responses, Diary, community or longitudinal qualitative entries, Ethnographic or accompanied-shop field notes, Discussion guide or question set used in fieldwork, Research objectives, Participant characteristics file (optional), Prior code frame from an earlier wave (optional)
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07.03Qualitative Analysis

Interview and Transcript Analysis

Analyse one interview, or a handful, at depth: keeping the conversation's sequence, separating the moderator's ideas from the participant's, and preserving what got corrected.

Works withComplete transcript in order with speaker labels, Discussion guide or question set used in the interview, Participant identifier and recruitment characteristics, Audio, video or timecodes (optional), Moderator or fieldwork debrief notes (optional), Original-language transcript where the working text is a translation (optional), Other transcripts from the same study for cross-case comparison (optional)
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07.04Qualitative Analysis

Quote and Evidence Extraction

Select verbatim evidence for representativeness rather than eloquence, verify every quote against source, and never manufacture one where none exists.

Works withFull searchable source text (transcripts or coded open ends), The written claims the evidence must support, Coded or themed material with participant identifiers, Participant characteristics as they will be printed, Theme prevalence data (optional), Audio or timecodes for verification (optional), Consent wording covering verbatim reproduction (optional), Report or slide layout constraints (optional)
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07.05Qualitative Analysis

Sentiment and Emotion Analysis

Score sentiment under validity controls: agreement measured against human labels, a cause attached to every number, and refusal where the text cannot carry it.

Works withComplete untruncated text with an identifier on every item, Content codes from prior coding, The question, channel or elicitation that produced the text, A human-labelled reference sample, or the ability to produce one, Closed satisfaction or recommendation measure on the same respondents (optional), Aspect or entity annotations (optional), Prior period data using the same classifier and frame (optional), Domain vocabulary or category glossary (optional)
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07.06Qualitative Analysis

Qualitative and Quantitative Integration

Bring two evidence streams into one account, decide which leads on which question, and investigate disagreement instead of averaging it away.

Works withAnalysed qualitative findings with prevalence, denominators and counter-evidence, Analysed quantitative results with question wording, bases and test status, Sample definition and fieldwork period for each stream, Discussion guide and questionnaire for each stream, Research objectives, Design intent showing which phase informed which (optional), Behavioural, transactional or administrative data as a third stream (optional), Overlapping respondent identifiers across streams (optional), Weighting scheme applied to the quantitative stream (optional)
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08.01Insight Development

Finding to Insight Development

Turn findings into real insights: explanations tested against competing alternatives, traceable to evidence, and honest about confidence when the data will not carry them.

Works withAt least one established finding, with source reference and base, The evidence base behind the findings, including material not yet analysed, Research objectives and the decision the study informs, Findings from a second method stream (optional), Behavioural, transactional or operational data (optional), Previous waves or earlier studies on the same question (optional), What the audience already believes, from the brief or debrief (optional), Known organisational constraints and history (optional), Method documentation, for artefact testing (optional)
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08.02Insight Development

Pattern Identification

Find the real structure across a scattered findings list, and screen out the patterns produced by the questionnaire, by shared bases, and by chance.

Works withA set of established findings, each with source reference and base, Provenance for each finding: stream, question, base, subgroup, wave, The study instrument, showing question order, batteries and routing, Design hypotheses or prior waves, for pre-specification (optional), Subgroup, site, market or wave structure to test against (optional), The full dataset or transcript corpus, for out-of-sample testing (optional), Behavioural or operational data as an independent measure (optional), Fieldwork logs and moderator debriefs (optional)
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08.03Insight Development

Implication Development

Turn an insight about the world into what follows for this organisation, with every assumption about the organisation named, sourced and open to challenge.

Works withAt least one insight with confidence, findings and bases, An organisational frame: what it does, who acts, what is open, what it measures, The decision the research informs, and its owner, What is already underway or recently committed (optional), What has been tried and failed, and why (optional), The organisation's own metric and reporting definitions (optional), Client-supplied operational or transactional data (optional), Regulatory, contractual, funding and capability constraints (optional), Stakeholder interviews or the debrief record (optional)
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08.04Insight Development

Recommendation Development

Write recommendations no stronger than the evidence beneath them, each with an owner, a decision, a named basis, and nothing in the list that cannot be traced.

Works withAt least one implication with its insight, findings, bases and assumptions, The decision the recommendation informs, its owner and its timing, What is within the organisation's control, Constraints: budget, capability, contracts, regulation, timing (optional), What has already been tried, and what is underway (optional), The organisation's decision-making and funding cycle (optional), Prior recommendations from earlier studies and what happened to them (optional), Stakeholder positions from the debrief or interviews (optional)
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08.05Insight Development

Insight Prioritisation and Sizing

Decide which of a study's insights matter using explicit criteria you can argue with, size what the data honestly supports, and lose nothing on the way.

Works withThe complete insight set, each with confidence, findings and bases, The decisions the study informs, with owners, dates and reversibility, The population and base structure of the study, A defensible population count for any group to be sized (optional), Client operational or transactional data for cross-checking (optional), What the organisation already knows and has acted on (optional), Cost, effort or capacity information for candidate actions (optional), The decision timetable and funding cycle (optional), The brief and its scope boundary (optional)
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09.01Segmentation

Audience Segmentation

Build segments that are real, stable and actionable, starting with the question most segmentations skip: is this market segmentable at all?

Works withThe decision the segmentation must serve, and who owns it, Respondent-level dataset with candidate basis variables measured on the whole sample, Questionnaire as fielded, with scale direction and routing, Data dictionary including derived-variable construction rules, Sample and fieldwork documentation, Linked behavioural or transactional data (optional), Qualitative needs evidence from the same population (optional), Prior segmentation and its typing tool (optional), Hold-out sample or second wave (optional), Customer database schema and targeting capability (optional)
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09.02Segmentation

Persona Development

Build personas where every attribute traces to evidence or is labelled as interpretation, and thin evidence produces a shorter persona, not an invented one.

Works withA validated segmentation with sizes, stability results and typing tool accuracy, Qualitative corpus with participant identifiers, Source references and bases for every intended attribute, The decisions the personas will inform, and who makes them, Linked behavioural or transactional data (optional), Verified verbatim with participant identifiers (optional), Journey, service or usage-context evidence (optional), Population prevalence data for sizing (optional), An existing persona set for audit or continuity (optional)
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09.03Segmentation

Behavioural Profiling

Build a picture of what people actually do: observed separated from claimed, repertoires instead of loyalty, occasions instead of averages, light buyers included.

Works withAt least one behavioural evidence source with its collection method documented, Population definition and coverage boundary for each source, The period each source covers, and whether it was ordinary, The category and event definitions in use, A second independent behavioural source for claimed versus observed comparison (optional), Occasion-level or in-the-moment data such as diary or experience sampling (optional), Competitive or category-wide behavioural data for share of category (optional), Longitudinal or panel data on the same individuals (optional), Attitudinal measures on the same respondents (optional), Household or account structure (optional)
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09.04Segmentation

Segment Comparison

Compare groups honestly: adequate bases, real tests, multiplicity controlled, composition confounds caught, and the sameness reported alongside the differences.

Works withGroup definitions and how the groups were created, Base size and base description for every group on every measure, The measures with their wording, scales and fieldwork conditions, The basis variable list, for segmentation-derived groups, The decision the comparison informs, Demographic and structural profile of each group (optional), Weighting variables and effective base per group (optional), A pre-registered analysis plan or hypothesis list (optional), Prior wave comparisons (optional), Total-sample figures for index calculation (optional)
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09.05Segmentation

Needs, Motivation and Jobs-to-be-Done Analysis

Find out what people are actually trying to achieve: needs evidenced by consequence, not preferences dressed up, and barriers that actually operate.

Works withEvidence about behaviour, struggle or consequence, not only stated wants, Depth interviews or ethnography with participant identifiers, The decision the analysis informs, which sets the level of abstraction, The category and context definition, Behavioural or transactional data for corroboration (optional), Accounts of switching, adoption, abandonment or cancellation (optional), Non-users and rejecters in the sample (optional but decisive for barriers), Competitive and non-category substitute usage (optional), Complaint, support and service-failure records (optional), Quantitative validation of need statements (optional)
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10.01Desk Research

Literature Review and Desk Research

Find, verify and appraise existing evidence, synthesise it against your decision, resolve conflicting sources, and know when primary research is genuinely needed.

Works withDecision or business question the review must serve, Scope boundary (markets, time window, population of interest), Accessible sources (academic, official statistics, regulatory, industry, company, trade press), Optional date cutoff or recency requirement, Optional existing internal evidence base or past studies, Optional construct definition, Optional budget and timeline for possible primary research
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10.02Desk Research

Evidence Synthesis

Combine multiple studies into one assessment of what is known, weighted by evidence quality rather than study count, with disagreement diagnosed and dissent kept visible.

Works withAppraised source set with method, population, period, base and quality tier per source, Claim set or review questions the synthesis must settle, Claim-level extracted findings with bases and question wording, Optional construct definition the decision depends on, Optional full method sections or technical appendices, Optional commissioning and study-series information, Optional registered protocols or pre-analysis plans
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10.03Desk Research

Multi-Source Research Synthesis

Combine primary research, internal data, operational records, expert input and previous studies into one assessment, with each source's status and provenance kept visible.

Works withThe decision or question the integrated assessment must serve, Primary research outputs (survey, qualitative, behavioural), Client-supplied internal figures and data extracts, Operational, transactional or monitoring records, Appraised published and secondary sources, Expert, practitioner or stakeholder input, Previous studies with their method and date of data, Optional data dictionaries, field definitions and query logic, Optional definition-change history for operational systems
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10.04Desk Research

Research Gap Identification

Work out what is not known, which gaps matter to the decision, and which are worth filling. Turns a review into a prioritised research plan.

Works withThe decision the research would inform, with its timeline and stakes, An assessed evidence base or sufficiency table, An honest account of search coverage and its limits, Optional budget and calendar for further research, Optional value at risk in the decision, Optional internal, unpublished or abandoned prior work, Optional decision-maker's current working assumptions, Optional regulatory, ethical or access constraints
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10.05Desk Research

Competitive and Market Research

Build a defensible view of a market and its players from external sources, with every source ranked for reliability and every unverifiable claim labelled.

Works withThe decision the research serves and the precision it requires, A market or category definition stated as an operational rule, Access to at least one primary record source (registers, filings, regulator data), Optional internal win-loss, pipeline or transaction data, Optional figures already circulating internally, with their believed origin, Optional assumed competitor list to be tested, Optional sector regulatory or statistical returns
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11.01Reporting

Research Narrative Development

Work out the story your evidence actually tells, test whether the findings carry it, and sequence it, before a single sentence of the report is written.

Works withPrioritised finding register with bases, references and confidence levels, The decision the research informs, its owner and its timing, Agreed research objectives, Evidence of what the audience believes now, Deliberately assembled contradicting evidence, Stakeholder hypotheses recorded before fieldwork, Previous wave or previous report, Verbatim material and fieldwork observation, Client operational or behavioural data, Any storyline already proposed by the team or client
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11.02Reporting

Executive Summary Development

Write the summary most of your readers will treat as the whole report: conclusions first, confidence stated, gaps named, safe to act on alone.

Works withCompleted research report with major claims checked against source, Evidence map covering every claim that will enter the summary, Narrative statement or report spine, Confidence assessment for each headline conclusion, The decision the report informs and its owner, Agreed research objectives, Recommendations with their traceability, The report's list of what could not be established, Previous wave summary, Knowledge of how the summary will be circulated
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11.03Reporting

Research Report Writing

Write research prose that is precise about what was measured and still readable, with quotes that evidence, numbers that land, and no machine-prose tells.

Works withSection plan stating what each section establishes, Findings as claims with source references, bases and confidence levels, Conventions register covering terminology, bases, rounding and confidence words, Verified quote set with participant identifiers and segments, Narrative statement or report spine, Audience definition and their working vocabulary, Previous report for the same client, Full transcripts behind the selected quotes
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11.04Reporting

Data Visualisation and Chart Selection

Choose the chart that answers your analytical question and build it honestly, with the finding in the title, the base on the chart, and no misleading encodings.

Works withThe analytical question the visual must answer, The claim the visual must carry, Data with base description, base size and question reference, Statistical test results and thresholds where differences are claimed, Output medium and viewing conditions, Narrative sequence for the chart set, Full data rather than summary tables, Previous waves for consistent scales, orders and colour meanings, Accessibility requirements
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11.05Reporting

Research Presentation Development

Build a deck where the slide sequence is the argument: one idea per slide, headlines that state the finding, and a length that fits the session.

Works withNarrative statement or spine with its sequence, Findings with references, bases and confidence levels, The decision at stake, its owner, and whether it is taken in session, Session length, audience, seniority and format, Whether the deck must also work read alone, and for whom, Chart set already encoded and based, The written report, Client template, Knowledge of stakeholder positions and prior interim sessions
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12.01Report Design

Research Report Architecture

Decide the shape of a report before you write it: chapters, order, method placement, appendix boundary, and how much space each section gets.

Works withThe decision the report informs, its owner and its timing, Agreed research objectives in final form, Top ten to twenty findings with bases and confidence, Audience description and expected reading behaviour, Format ceiling, page or slide limit, and any fixed sections, Agreed narrative or storyline, Previous wave or predecessor report in the same series, Questionnaire or discussion guide as fielded, Known stakeholder positions and prior beliefs
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12.02Report Design

Research Report Design

Make a research document readable: hierarchy, typography, whitespace, consistent charts, accessible treatment, and headlines that state the finding.

Works withCompiled report with settled claims, headlines, bases and caveats, Stated reading mode (screen, print, projection) with the primary one named, Purpose on the density spectrum (narrative, reference or stated hybrid), Brand or template system, with mandatory and conventional elements distinguished, Accessibility requirement, where one is stated, Architecture document with chapter altitudes and page budgets, Chart source files rather than exported images, Previous report in the same series
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12.03Report Design

Research Report Compilation

Turn a project's brief, data, transcripts, quotes, charts and previous waves into one coherent report, with every claim still traceable to its source.

Works withResearch brief and agreed objectives, Questionnaire or discussion guide as fielded, including routing, Completed analysis tables, cross-tabs and statistical test results, Theme records, code frames and qualitative analysis outputs, Interview and voice-note transcripts with participant identifiers, Images, video stills and fieldwork observation material, Verified quote sets, Previous reports and earlier waves, Client-supplied operational, sales or complaints data, Secondary and desk research sources, Charts produced during the project, Client format or template guidelines, Agreed narrative or storyline
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12.04Report Design

Research Evidence Integration

Get survey tables, themes, quotes, images, client data and previous waves into one document with every claim still traceable to its source.

Works withEvery input the project will draw on, including those not used, Quantitative analysis tables with question references, bases and filters, Coded qualitative outputs, theme records and code frames, Transcripts and verbatim sets with participant identifiers, Images, video and audio material with capture references and consent status, Client-supplied operational, sales or complaints data, Previous waves and earlier studies with their technical documentation, Secondary and published sources with full citations, The finding register or intended claims, Consent and permission records for personal and visual material
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12.06Report Design

Research Report QA

The last gate before a report leaves: seven structured passes over numbers, evidence, language, consistency and completeness, ending in a defect log and a judgement.

Works withFrozen final draft, including summary, appendix, charts and executive artefact, Source material behind every claim, including analysis tables and transcripts, Evidence map linking claims to sources, Agreed objectives, Questionnaire or discussion guide as fielded, with routing, Conventions register from compilation, Raw dataset where available, Statistical test outputs, Previous wave report and questionnaire, Accessibility specification where a standard is claimed
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13.01Quality & Ethics

Research Quality Review

Review a whole project's methodology stage by stage, grade what is wrong by severity, and issue a fitness judgement that is allowed to be negative.

Works withResearch brief and agreed objectives, Design or proposal including sampling plan and intended analysis, Questionnaire, discussion guide or screener as fielded, Sample records covering frame, quotas set and achieved, response rate and field dates, Data handling record including cleaning log, exclusions, missing data and weighting, Analysis outputs with bases, The report and the specific claims being made from it, Raw dataset where available, Analysis plan agreed before fielding, Fieldwork and moderator records, Previous waves for a tracking study
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13.02Quality & Ethics

Source and Citation Verification

Check that every source exists, says what your document claims it says, matches the figure quoted, and is the claim's origin rather than a repeater.

Works withA document with in-text citations and a reference list, The specific claims made from each source, Stated access position covering what can and cannot be reached, Original search or source collection record, Full-text copies or captured extracts where available, Confirmation of whether AI was used to draft, source or format references, Document audience and consequence
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13.04Quality & Ethics

Bias Detection

Audit a whole project for systematic distortion, from the question's framing to the final chart's axis, and record which way each one pushes.

Works withResearch question and brief in original wording, Instrument as fielded with routing, Sample and quota plan against achieved sample, Full analysis outputs including what was run and not reported, The report under audit with charts, quotes and structure, Commissioning context and prior positions held, Response and completion records by group with fieldwork timing, Analysis plan agreed before fielding, Interviewer, moderator or sample source identifiers, Source-language instruments and translations for multi-market work, Researcher position statement for qualitative work
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13.05Quality & Ethics

Research Ethics and Consent Design

Design consent participants actually understand, minimise what you collect, assess who is identifiable, and decide whether the study should run at all.

Works withStep-by-step account of what happens to a participant, Field-by-field list of what data will be collected including free text and metadata, Participant definition including vulnerability and population size, Intended use, audience, retention and who sees identifiable data, Recruitment route and any power relationship within it, Analysis plan, Reporting plan and intended attribution format, Existing consent wording where participants are already recruited, Organisational data protection position and named accountable person, Applicable sector code or professional standard
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13.06Quality & Ethics

AI Research Governance

Decide what may be sent to an AI system, record what it did, prove a human checked it, and disclose it usefully.

Works withProject data inventory with origin and contents, Consent wording in its original form for every participant dataset, Client contractual position on AI, confidentiality and subprocessing, List of project steps that will or did use AI, A named accountable person, Organisational approved-systems list and security position, System data handling terms covering retention, training use, subprocessing and transfer, Model or version identifiers in use, Human-coded comparison sample for AI coding work
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14.01Activation

Insight Activation and Socialisation

Diagnose why your research is not being used, then build the formats, moments and ownership that get it used, without breaking the findings.

Works withQuality-checked findings with evidence references, bases and confidence levels, The decisions the research was meant to inform, and whether each is still open, Names of the people who make and shape those decisions, A record of what has happened since delivery, Optional organisational decision calendar and recurring forums, Optional commissioning brief and stated stakeholder hypotheses, Optional record of prior research on the same subject, Optional existing internal artefacts the findings could be embedded in, Optional confidentiality and consent terms from the study
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14.02Activation

Research Debrief and Workshop Design

Design the session where stakeholders actually engage with the evidence and leave having made decisions, with owners, dates and disagreements on the record.

Works withThe decision or decisions the session must produce, stated as choices, Final quality-checked findings with references, bases and confidence levels, Attendee list with roles and decision authority, Time available and the physical or virtual setting, Optional record of what each attendee currently believes, Optional known positions, commitments and sensitivities, Optional raw evidence in usable form (verbatim cards, clips, data tables), Optional previous session records and their follow-through, Optional independent facilitator
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14.03Activation

Research Repository and Knowledge Curation

Structure your accumulated research so a question can be answered from it, with ageing findings flagged, contradictions visible and maintenance that actually happens.

Works withThe real questions the repository must be able to answer, from a request log, Inventory of existing research with dates, methods, samples and file locations, A named curator with allocated time, Consent, contractual and confidentiality terms per study, Optional analysis outputs rather than only final reports, Optional record of the decisions each study informed, Optional quality review status per study, Optional search or usage analytics from an existing store
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14.04Activation

Meta-Analysis Across Studies

Answer a question from the research you have already done, with an honest assessment of whether those studies can legitimately be compared at all.

Works withThe question framed with a population, construct and period, Candidate studies with methodology documentation and instruments as fielded, Findings with bases, question references and dates of fieldwork, An honest account of what is missing from the corpus, Optional raw datasets, allowing re-analysis on a common base, Optional curated repository with provenance and status per finding, Optional original briefs and quality review records, Optional timeline of what changed in the world between studies
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15.01Academic Research

Academic Research Topic Selection

Turn an area of interest into one researchable question that fits your word count, your months, your access and your ethics timeline.

Works withArea of interest in the student's own words, Degree level, discipline and artefact type, Word count and submission date, Whether primary data collection is permitted, Marking criteria and their weightings, Institutional ethics route and turnaround, Institutional AI use policy for the assessment, Optional supervisor research area, Optional pre-existing access to data, participants or a setting
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15.02Academic Research

Academic Literature Search Strategy

Build a documented, repeatable literature search: concept blocks, real synonyms, Boolean strings, database choice, citation chasing and a search log.

Works withCommitted research question with population, phenomenon and context, Discipline, and any second discipline the question crosses into, Access to at least one indexed academic database, Optional two or three known-relevant items to test the string against, Optional institutional database list or subject guide, Optional date or language restrictions required by the discipline, Rubric wording on what the search must document
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15.04Academic Research

Research Proposal Writing

Write a proposal that is coherent and feasible, with aim, objectives and questions that visibly add up and a timeline that survives ethics approval.

Works withCommitted research question with population, phenomenon and context, Departmental proposal template, required sections and word count, Preliminary literature actually retrieved and read, Submission date and project end date, Optional proposal marking rubric and weightings, Optional institutional ethics categories and turnaround times, Optional evidence of secured data or participant access
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15.07Academic Research

Theoretical and Conceptual Framework Development

Choose a theoretical lens with a real justification, then build a framework whose constructs are defined and whose arrows actually claim something.

Works withResearch questions or objectives in current wording, Literature the student has actually read, with sources, The study's design intent (quantitative, qualitative or mixed; confirmatory or exploratory), Departmental definitions of the required framework sections, Candidate theories suggested by a supervisor or found in the literature
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15.08Academic Research

Research Design and Methodology Chapter

Turns a methodology chapter that describes what you did into one that justifies every choice against the alternative it beat.

Works withFinal research questions or hypotheses, The design decisions actually made and the procedure actually followed, Departmental requirements and the marking rubric for the chapter, The conceptual framework and operationalisation table, Instrument source and validation evidence where adopted, A fieldwork log recording deviations from plan
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15.09Academic Research

Ethics Clearance Application

Builds an ethics submission that passes first time: proportionate risk, matching participant materials, honest anonymity claims and a real timeline.

Works withThe institution's own ethics form, guidance notes and meeting dates, A settled methodology, procedure, instrument and data plan, The supervisor's involvement and co-signature, Institutional data protection and retention policy, Documentation of original consent, for secondary data, A recently approved application from the same department
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15.10Academic Research

Data Analysis Chapter Development

Builds a results chapter organised by your research questions, reported completely, evidenced properly, and stopping before interpretation begins.

Works withActual analysis output from the actual data, Final research questions or hypotheses, The analysis plan from the methodology chapter, Coded transcripts, code frame and audit trail, Reporting constraints from the ethics approval, Departmental style guide and a recent accepted dissertation
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15.11Academic Research

Discussion and Contribution Development

Turns results into argument: explicit answers, findings situated against named studies, a contribution you can defend, and limitations that say something.

Works withFinal results as reported in the results chapter, Research questions in their introduction wording, The literature review in detail, with populations and methods per study, The conceptual or theoretical framework, The gap statement from the proposal or review, The methodology chapter's design limitations
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15.14Academic Research

Advanced Systematic Review and Meta-Analysis

Protocol-standard evidence synthesis: reproducible searching, dual screening, risk of bias, honest pooling decisions and a formal certainty judgement.

Works withStructured review question with population, exposure, comparator and outcomes, Database access and full-text availability, A second independent screener, Reporting guideline and registration requirements for the field, Effect size data extractable from included papers, Statistical software for pooling and sensitivity analysis
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15.16Academic Research

Doctoral Methodology Justification and Rigour

Defend every method choice against the alternatives you rejected, and evidence rigour with practices and artefacts rather than vocabulary.

Works withFinal research questions, The design as actually executed, including departures from plan, The candidate's own statement of their philosophical position, Alternatives considered and rejected, with dates, Pilot materials and results, Instruments and any validation evidence, Memos, coding records, field notes and reflexive journal, Disciplinary expectations on pre-registration and data sharing
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15.17Academic Research

Longitudinal and Multi-Study Design

Build a research programme where each study really depends on the last, with contingency plans and longitudinal designs that survive attrition and measurement drift.

Works withThe overarching programme-level research question, Time and funding actually available, including fixed deadlines, Access status for each intended data source, Results from any completed study, Ethics approval timelines per phase, Attrition estimates from comparable studies, Instruments intended for repeated administration, Institutional rules for publication-based theses
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15.24Academic Research

Journal Article Development

Turn a thesis chapter or completed study into an article with one clear contribution, the right structure for your field, and authorship settled before submission.

Works withCompleted research with analysis finished, Thesis chapter or existing manuscript draft, The author's current statement of what the work contributes, Field or subfield, and its article conventions, Optional target venue and its author guidelines, Optional applicable reporting guideline for the study design, Optional exemplar articles from the target area, List of everyone who worked on the study and what each did
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15.25Academic Research

Journal and Venue Selection

Choose where to submit on evidence of what a venue actually publishes, screen for predatory outlets, and build a submission ladder that prices the wait.

Works withFinished or near-finished manuscript, or its contribution claim and abstract, Field, subfield and the audience the work must reach, Access to candidate venues' recent published content and author guidelines, Funder and institutional access mandates, Budget for publication charges, and who pays, Prior submission history and any prior dissemination (preprint, thesis, conference), Time constraints and career-stage requirements
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15.28Academic Research

Grant and Funding Proposal Development

Write to the call's assessment criteria, argue feasibility and impact instead of asserting them, and plan around a base rate most applicants are never told.

Works withThe full call document, including assessment criteria and hard rules, A research idea at the level of a question, aim and approach, The team's actual track record, supplied by the people concerned, Optional funder strategy, priorities and previously funded projects, Optional feedback and scores from a previous unsuccessful application, Collaborator and partner commitments, agreed or in negotiation, Costing information from the institution's finance function, Optional pilot or preliminary data
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The kernel

Five protocols every skill inherits.

This is the difference between a skill library and a prompt pack. The protocols are what stop AI-assisted research going wrong, and they are not optional.

K1

Skill Router

Matches your situation to the right skill, and tells you what comes next. In a library this size the skill you most need is often the one you did not know existed.

K2

Evidence Traceability Protocol

Every conclusion stays traceable back to the source it came from, so a reader can check any claim rather than take it on trust.

K3

Confidence and Uncertainty Protocol

Say strong things strongly and weak things weakly. Confidence in the output has to match the evidence underneath it.

K4

AI Guardrail Standard

The prohibitions that never vary. No invented data, respondents, quotes or sources. No significance without a test. No correlation reported as cause.

K5

Human-in-the-Loop Standard

Where a researcher's judgement is required and the AI must stop: business relevance, cultural interpretation, high-stakes recommendations and ambiguous qualitative evidence.

What these skills will not do

They will not invent data, respondents, quotes or sources. They will not claim statistical significance without a test. They will not turn correlation into causation. They will not hide evidence that contradicts the conclusion. They will not make a recommendation stronger than the evidence supports. Where the evidence is insufficient, they say so and stop. That is the point of them.

How it works

Add research expertise to your AI.

1

Choose a skill

Find the research task you need help with, by problem, by category or by where you are in the project.

2

Load it with the kernel

Add the skill file and the five protocols to a Claude Project, a ChatGPT Project, a Gemini Gem, or paste them into any assistant.

3

Give it the real material

Your actual brief, questionnaire, transcripts or dataset, not a description of them. Then answer its pre-start questions honestly, including "I do not know".

Neutrality

Useful, or nothing.

Every skill in this library is vendor-neutral. No file names or recommends any research platform, panel, product or supplier, and no skill routes a researcher toward a commercial outcome. Method Selection recommends the method the research question requires, including methods no supplier can execute, and including the recommendation not to run primary research at all where the answer already exists.

The library is built to augment professional researchers, not to pretend they are unnecessary. Business relevance, cultural interpretation, strategic implication, ethical appropriateness and high-stakes recommendations all return to a person. K5 sets out exactly where and why.

Built for researchers. By researchers.

Research methods are changing quickly, and this library will keep growing with them. If a skill you need is missing, tell us and it goes on the register.

Yazi is Zulu for to know.

Research where people already are.
Analyse it where you already work.

Yazi helps researchers conduct surveys, AI interviews and longitudinal research directly through WhatsApp.