Ghana's Digital Statistics 2023

Overview

The "Digital 2023: Ghana" report, authored by Simon Kemp, provides comprehensive insights into the digital landscape of Ghana in 2023. The report includes data on internet usage, social media usage, mobile usage, and user numbers for various social platforms. The report is designed to help readers understand how people in Ghana use digital devices and services. The methodology involves the analysis of data from various trusted third-party sources like GWI and data.ai. The report is essential for anyone interested in understanding the digital trends and behaviors in Ghana.

Key Figures

• There were 23.05 million internet users in Ghana at the start of 2023, with internet penetration standing at 68.2 percent.
• Ghana was home to 6.60 million social media users in January 2023, equating to 19.5 percent of the total population.
• A total of 43.88 million cellular mobile connections were active in Ghana in early 2023, equivalent to 129.8 percent of the total population.
• Ghana's total population was 33.80 million in January 2023.
• Median mobile internet connection speed via cellular networks: 7.90 Mbps.
• Median fixed internet connection speed: 27.70 Mbps.

Key Takeaways

• The digital landscape in Ghana is rapidly evolving, with a significant increase in internet and social media users.
• The high number of cellular mobile connections indicates a high level of mobile penetration, suggesting that mobile devices are a key access point for digital services.
• The internet connection speeds, both mobile and fixed, provide insight into the quality of digital infrastructure in Ghana.
• The data suggests a significant opportunity for digital services and businesses to tap into the growing digital user base in Ghana.
• The report can be used to inform digital strategy for businesses and policymakers in Ghana, particularly in terms of improving internet access and digital literacy.