An overview on the ecommerce payments landscape in Egypt
2021
E-commerce
Ecommerce Market Size :
$3B in total ecommerce spend in 2020
38% projected 2020-2024 CAGR
Domestic vs Cross-border shopping :
10% of online sales were cross border
90% of online shopping were to local merchants
Other Key Takeaways :
Cash vouchers are the #1 eCommerce payment methods but are noticeably declining with credit card and digital wallet purchases on the rise
A policy paper released by the Institute of National Planning in June 2020 formally made suggestions to the Egyptian government to further stimulate eCommerce growth. Under this fell a national strategy, quick adoption of eCommerce laws, combining formal and informal markets, in addition to adopting a national digital identity. number for every citizen
The fact that the Egyptian government has promoted eCommerce so ardently means merchants and consumers are going to see fewer barriers for market entry over time.