Nigeria's Digital Statistics 2023

Overview

The "Digital 2023: Nigeria" report, authored by Simon Kemp, provides comprehensive insights into the digital landscape of Nigeria in 2023. The report covers various aspects including internet usage, social media usage, mobile usage, and user demographics. The report is based on data from various sources and offers a detailed analysis of the digital adoption and use in Nigeria. The report is intended for anyone interested in understanding the digital trends and behaviors in Nigeria, with a focus on the year 2023.

Key Figures

• There were 122.5 million internet users in Nigeria at the start of 2023, representing an internet penetration of 55.4 percent.
• Nigeria had 31.60 million social media users in January 2023, equating to 14.3 percent of the total population.
• A total of 193.9 million cellular mobile connections were active in Nigeria in early 2023, equivalent to 87.7 percent of the total population.
• Nigeria's total population was 221.2 million in January 2023, with an increase of 5.2 million (+2.4 percent) between 2022 and 2023.
• Median mobile internet connection speed via cellular networks was 19.84 Mbps, and median fixed internet connection speed was 11.84 Mbps.

Key Takeaways

• There is a significant opportunity for digital inclusion as 44.6 percent of the population remained offline at the beginning of 2023.
• Social media usage continues to grow, indicating a potential platform for businesses and marketers to reach a wider audience.
• With 87.7 percent mobile connection penetration, mobile-first strategies could be effective in reaching the Nigerian audience.
• The increase in internet connection speeds indicates improved infrastructure, which could enable more robust digital services.
• The gender and age demographics provided in the report can help businesses and marketers tailor their strategies to target specific segments of the population.