The "Digital 2023: Senegal" report, authored by Simon Kemp, provides a comprehensive analysis of digital device usage and services in Senegal for the year 2023.
Overview
The "Digital 2023: Senegal" report, authored by Simon Kemp, provides a comprehensive analysis of digital device usage and services in Senegal for the year 2023. The report covers a wide range of topics, including internet use, social media use, mobile use, and user numbers for various social platforms. The data is collected and analyzed to understand the digital adoption and use in Senegal, with a focus on the evolving digital trends and behaviors. The report is intended for anyone interested in understanding the digital landscape in Senegal, including businesses, marketers, and researchers.
Key Figures
- There were 10.19 million internet users in Senegal at the start of 2023, with an internet penetration rate of 58.1 percent.
- Senegal had 3.05 million social media users in January 2023, equating to 17.4 percent of the total population.
- A total of 20.13 million cellular mobile connections were active in Senegal in early 2023, equivalent to 114.8 percent of the total population.
- Median mobile internet connection speed via cellular networks was 23.10 Mbps, and median fixed internet connection speed was 21.77 Mbps.
- Facebook had 2.60 million users, Instagram had 931.5 thousand users, and Twitter had 300.0 thousand users in Senegal in early 2023.
Key Takeaways
- The report highlights the growing digital adoption in Senegal, with a significant increase in internet users, social media users, and mobile connections.
- The data suggests a need for businesses and marketers to leverage digital platforms for reaching out to the Senegalese population, given the high penetration rate of internet and mobile connections.
- The report also provides insights into the social media landscape in Senegal, indicating potential platforms for targeted advertising and marketing campaigns.
- The increase in internet connection speeds indicates improved digital infrastructure, opening up opportunities for digital services and applications that require high-speed internet.
- Despite the growth, a significant portion of the population remains offline, indicating potential areas for digital inclusion efforts.
%202.png)
