<- BackDigital payment market research in South Africa lower-income segment using WhatsApp survey

Digital payment market research in South Africa lower-income segment

September 27, 2022

Consumer Insights

Surveyed audience breakdown

• 809 people surveyed

• 42% earn R2k - R8k

• 33% between 31 - 40

• 60% Female

Survey method: WhatsApp survey using Yazi’s research panel

Date: August 2022