Useful data sources in Africa

A database of the most useful and trusted sources of data in South Africa, Nigeria, Kenya, Ghana & Egypt.

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South Africa

Capitec Funeral Cover Performance (2017–2024)

Capitec funeral cover performance

2025
Financial services
South Africa

WhatsApp Usage Across Africa: Key Statistics & Insights for 2025

WhatsApp penetration in Cameroon, Ghana, Ivory Coast, Nigeria, South Africa, Uganda

2025
Consumer behaviour
South Africa

South Africa's biggest sectors by employment

Explore South Africa's employment landscape with key insights into sector-specific trends, full-time vs. part-time jobs, and average monthly earnings across industries.

2022
Population
Global

WhatsApp Business Statistics 2024

WhatsApp Business Statistics

2024
Internet
South Africa

Socio-Economic and Environmental Trends in South Africa

An In-depth Analysis of Socio-Economic and Environmental Trends in South Africa

2022
Population
Kenya

Kenya's Digital Statistics 2023

The report covers various aspects of digital usage, including internet usage, social media usage, mobile usage, and user demographics.

2023
Population
South Africa

South Africa's Digital Statistics 2023

It offers insights into how people in South Africa use digital devices and services, with a focus on internet use, social media use, and mobile use.

2023
Internet
Nigeria

Nigeria's Digital Statistics 2023

The report covers various aspects including internet usage, social media usage, mobile usage, and user demographics.

2023
Internet
Ghana

Ghana's Digital Statistics 2023

The report includes data on internet usage, social media usage, mobile usage, and user numbers for various social platforms.

2023
Internet
Africa

Senegal Digital Statistics 2023

The "Digital 2023: Senegal" report, authored by Simon Kemp, provides a comprehensive analysis of digital device usage and services in Senegal for the year 2023.

2023
Internet
Africa

African Wealth Report

The report provides an in-depth analysis of wealth trends in Africa, focusing on the continent's wealth hubs.

2023
Population
Africa

Next Stop Southern Africa

The author uses data to highlight the dominance of South Africa, which accounts for over 95% of the funding raised in the region.

2022
Internet

Namibia's Digital Statistics 2023

the report provides insights into internet usage, social media usage, mobile usage, and user numbers for top social platforms in Namibia.

2023
South Africa

Township CX report 2023

Report provides an in-depth analysis of consumer behaviour, spending, and savings trends in South African townships

2023
Retail

Mobile Money State of The Industry

An overview on the mobile money industry in Africa

2022
Internet
South Africa

Digital Commerce Acceleration

An overview on the current state of digital commerce in South Africa

2021
E-commerce
South Africa

Labour Force in South-Africa

An overview on the labour force in South Africa

2022
Population
South Africa

General Households & Population in South Africa

A general overview on the South-African population and the specifics of South African households

2022
Population
Nigeria

Nigeria’s Banking Sector: Thriving in the face crisis

An overview on the Nigerian banking sector during and after the pandemic

2020
Financial services
Nigeria

The Fast Growing E&M Market of Nigeria

An overview on how Nigeria will be the fastest growing Entertainment and Media Market

2021
Retail
South Africa

Marketing in the townships of South Africa

A overview into the consumer behaviour of almost half of South-Africa’s Urban population

2021
Consumer behaviour
Egypt

Investing in Rural Egypt

A glance on how Egypt is looking to improve their rural people of the country

2020
Agriculture
South Africa

South-Africa’s Vital Township Economy

An overview on the importance of the township economy in South Africa

2021
Consumer behaviour
Ghana

The Expanding Middle Class of Ghana

An overview on how the finding of domestic oil in Ghana increased consumer spending

2018
Consumer behaviour
Africa

Africa Tech Venture Capital Hotspots

An overview providing a deeper look into the hotspots in Africa that get funding

2021
Venture capital
South Africa

Cryptocurrency Ownership in South Africa

An overview of the crypto adoption in South-Africa.

2022
Financial services
Kenya

Cryptocurrency Ownership in Kenya

An overview of the crypto ownership in Kenya

2022
Cryptocurrency
Nigeria

Cryptocurrency Ownership in Nigeria

An overview of the cryptocurrency ownership in Nigeria

2022
Cryptocurrency
Ghana

Startup Ecosystem in Ghana

An overview on the startup scene in Ghana

2020
Venture capital
Egypt

Egyptian Startup Ecosystem Report

A brief report on Egyptian tech startups

2021
Venture capital
Egypt

Ecommerce Payments Landscape

An overview on the ecommerce payments landscape in Egypt

2021
E-commerce
Egypt

Digital Egypt 2022

This report can be used to understand how the people of Egypt are using their devices and digital services

2022
Consumer behaviour
Kenya

Challenges Faced by Small-Medium Sized businesses in Kenya

Challenges Faced by the Small-Medium Sized Businesses in Kenya

2021
Africa

Africa’s Consumer Confidence reached double digits again since 2018

Consumer confidence is on the surge in Africa again. Households are in a more optimistic mood

2021
Venture capital
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