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Comparing Ethos and Yazi for qualitative research. Yazi runs surveys, diaries and AI interviews in WhatsApp, with 70-90% completion and 24-hour insights.
Ethos runs structured qualitative research for insight teams. Yazi runs qual and quant natively in WhatsApp, reaching people where they already are, with AI follow-ups on every answer.
Book a 15-min demo →The honest version: Ethos supports qualitative research workflows for teams that want structured studies and managed analysis.
Where Yazi differs is the channel: research happens inside WhatsApp, with no portal to log into, AI-moderated follow-ups on every answer, and deep reach in mobile-first markets where other tools struggle to get a response.
| Ethos | Yazi | |
|---|---|---|
| Primary channel | Web-based platform | ✓WhatsApp: no app, no login |
| Strongest markets | Varies by recruitment | ✓25+ countries; deepest where WhatsApp dominates |
| Methods | Qualitative studies | ✓Surveys, diary studies & AI interviews |
| AI moderation | Varies | ✓AI follow-ups on every answer; auto-transcribed & themed |
| Participant friction | Account / portal based | ✓Reply in a thread they already use |
| Speed to insight | Project-based | ✓24h from launch to insight |
| Languages | Varies | ✓100+ languages, voice + text |
| Compliance | Enterprise security | ✓GDPR + POPIA; EU or SA data residency |
If Ethos already fits your team's qualitative workflow and audience, it is a reasonable choice. If reach, response rates and speed in mobile-first markets matter more, Yazi is built for it.
“Yazi simplified data collection, increased our engagement and response rate, and gave us an overall better platform to collect quality data for our clients.”
A 15-minute demo, your use case, real numbers.
Book a Demo →