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Indeemo is a mobile ethnography and diary app. Yazi runs diaries, surveys and AI interviews in WhatsApp, with no app to download and 70-90% completion.
Indeemo is a mobile ethnography and diary app for smartphone-based qual. Yazi runs diaries, surveys and AI interviews in WhatsApp, with no app to download.
Book a 15-min demo →The honest version: Indeemo is strong for mobile ethnography: smartphone diaries, video tasks and in-the-moment capture for qualitative studies.
But it asks participants to download and learn a dedicated app. Yazi runs the same diary and in-the-moment research inside WhatsApp, which removes the download barrier and lifts completion in mobile-first markets.
| Indeemo | Yazi | |
|---|---|---|
| Primary channel | Dedicated mobile app | ✓WhatsApp: no app, no login |
| Strongest markets | Global smartphone users | ✓25+ countries; deepest where WhatsApp dominates |
| Methods | Mobile ethnography, diaries, video tasks | ✓Surveys, diary studies & AI interviews |
| AI moderation | AI-assisted analysis | ✓AI follow-ups on every answer; auto-transcribed & themed |
| Participant friction | Download app, onboard | ✓Reply in a thread they already use |
| Speed to insight | Study-based | ✓24h from launch to insight |
| Languages | Multilingual | ✓100+ languages, voice + text |
| Media capture | Photo & video in-app | ✓Voice, photo & video in WhatsApp |
If you want a dedicated app purpose-built for mobile ethnography, Indeemo is a strong fit. If reach and completion without a download barrier matter more, Yazi is built for it.
“Yazi let us engage Gen Z on their preferred platform, WhatsApp, and the AI interviewer surfaced depth we hadn't captured with traditional methods.”
A 15-minute demo, your use case, real numbers.
Book a Demo →