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Sago is a large research panel and full-service fieldwork provider. Yazi is a self-serve platform that runs surveys, diaries and AI interviews in WhatsApp.
Sago is a large research panel and full-service fieldwork provider. Yazi is a self-serve platform that runs surveys, diaries and AI interviews in WhatsApp, with its own panel.
Book a 15-min demo →The honest version: Sago is strong for managed recruitment and fieldwork: global panels, qual and quant services, and a full-service team to run studies for you.
That is a service model. Yazi is a platform you control: launch in minutes, reach your own WhatsApp panel across 25+ countries, and get AI-analysed insights in 24 hours, often at lower cost.
| Sago | Yazi | |
|---|---|---|
| Model | Panel + managed fieldwork | ✓Self-serve platform you control |
| Primary channel | Web, phone, multi-mode | ✓WhatsApp: no app, no login |
| Methods | Full-service qual & quant | ✓Surveys, diary studies & AI interviews |
| AI moderation | Service-led analysis | ✓AI follow-ups on every answer; auto-transcribed & themed |
| Speed to insight | Project-based | ✓24h from launch to insight |
| Strongest markets | Global panels | ✓25+ countries; deepest where WhatsApp dominates |
| Languages | Multilingual | ✓100+ languages, voice + text |
| Cost | Full-service pricing | ✓Lower, self-serve at scale |
If you want a partner to recruit and run fieldwork for you, Sago is a strong fit. If you want to run research yourself, fast, with high response in mobile-first markets, Yazi is built for it.
“Yazi simplified data collection, increased our engagement and response rate, and gave us an overall better platform to collect quality data for our clients.”
A 15-minute demo, your use case, real numbers.
Book a Demo →