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Field Agent runs app-based retail and shopper tasks. Yazi runs conversational research, surveys, diaries and AI interviews in WhatsApp, with 70-90% completion.
Field Agent uses a mobile-app workforce for retail audits, mystery shopping and shopper tasks. Yazi runs conversational research, surveys, diaries and AI interviews, in WhatsApp.
Book a 15-min demo →The honest version: Field Agent is strong for in-store execution: a mobile-app panel completing retail audits, price checks and shopper missions, mostly in North American markets.
But that is task execution more than conversation. Yazi is built for the why: AI-moderated interviews, diaries and surveys in WhatsApp, with voice, photo and video, across emerging markets.
| Field Agent | Yazi | |
|---|---|---|
| Primary channel | Dedicated mobile app | ✓WhatsApp: no app, no login |
| Strongest markets | North-America-centric agent panel | ✓25+ countries; deepest where WhatsApp dominates |
| Methods | Retail audits, mystery shopping, shopper tasks | ✓Surveys, diary studies & AI interviews |
| AI moderation | Task-based, limited AI moderation | ✓AI follow-ups on every answer; auto-transcribed & themed |
| Participant friction | Download app, accept tasks | ✓Reply in a thread they already use |
| Speed to insight | Task-dependent | ✓24h from launch to insight |
| Languages | English-first | ✓100+ languages, voice + text |
| Best for | In-store retail execution | ✓The why behind behaviour |
If you need in-store retail audits and shopper task execution in North America, Field Agent is a strong fit. If you need to understand the why, with reach and speed in mobile-first markets, Yazi is built for it.
“Yazi let us engage Gen Z on their preferred platform, WhatsApp, and the AI interviewer surfaced depth we hadn't captured with traditional methods.”
A 15-minute demo, your use case, real numbers.
Book a Demo →