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QualBoard runs online bulletin-board qual through a portal. Yazi runs diaries, surveys and AI interviews in WhatsApp, with no login and 70-90% completion.
QualBoard runs online qualitative studies, bulletin boards and diaries through a web portal. Yazi runs the same depth in WhatsApp, with AI follow-ups and no login.
Book a 15-min demo →The honest version: QualBoard is a solid online qual tool for asynchronous bulletin-board discussions and diary studies, with the backing of a full-service research firm.
But participants engage in a portal they log into. Yazi keeps qual in WhatsApp, where reply rates stay high, and adds AI-moderated follow-ups, voice and video, with insights in 24 hours.
| QualBoard | Yazi | |
|---|---|---|
| Primary channel | Web portal | ✓WhatsApp: no app, no login |
| Strongest markets | Global, web | ✓25+ countries; deepest where WhatsApp dominates |
| Methods | Bulletin boards, diaries, online qual | ✓Surveys, diary studies & AI interviews |
| AI moderation | Analysis tools | ✓AI follow-ups on every answer; auto-transcribed & themed |
| Participant friction | Account + portal login | ✓Reply in a thread they already use |
| Speed to insight | Study-based | ✓24h from launch to insight |
| Languages | Multilingual | ✓100+ languages, voice + text |
| Compliance | Enterprise security | ✓GDPR + POPIA; EU or SA data residency |
If you run bulletin-board and diary qual for web-comfortable participants with full-service support, QualBoard is a strong fit. If reach and completion in mobile-first markets matter more, Yazi is built for it.
“With Yazi we went from three weeks in field to a 24-hour cycle, and got a very good sense quickly of what works and what needs more investigation.”
A 15-minute demo, your use case, real numbers.
Book a Demo →