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Yazi vs Outset

Yazi vs Outset compared: browser vs WhatsApp interviews, prototype testing, panel, diaries and human takeover, so you can pick the right AI interview platform.

Yazi vs Outset comparison
Comparison · Yazi vs Outset

AI interviews and prototype tests in the browser, or conversations in the chat.

Outset is an enterprise AI interview platform with prototype testing, used by UX and insights teams. Yazi runs AI interviews, diaries and surveys inside WhatsApp, with its own panel and a researcher able to step in.

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The short version: Outset, founded in San Francisco in 2022, has raised $51M including a $30M Series B in December 2025. It runs AI-moderated interviews by video, voice or text, screen-share usability on Figma prototypes, live sites and apps, and concept tests. In 2026 it added Visual Intelligence, an Outset Agent for Claude, ChatGPT, Figma and Notion, Co-Design, diary studies and digital twins.

Yazi works differently. The study runs in WhatsApp, so participants reply by text, voice note, photo or video in a chat they already use. Yazi brings its own panel, the AI follows up on every answer, a researcher can take over any conversation live, and the same study can run a survey, AI interviews and a diary over days.

The products

Outset and Yazi, side by side

Outset interview guide editor with a question list, a concept stimulus image and skip logic
Outset: an interview guide with a concept stimulus and skip logic.
Yazi WhatsApp study with voice notes and photos, and the AI-written report and video highlight reels
Yazi: answers by text, voice note, photo or video in WhatsApp, and the report and highlight reels they produce.
Side by side

Where the two platforms differ

A tick marks the platform with the edge on that row. Details from each company's public website, October 2026.

 OutsetYazi
Where participants take partBrowser link, desktop or laptop recommended✓Inside WhatsApp, with no app or login
How people answerMostly voice, with video or textText, voice notes, photos or video
Prototype and usability testing✓Yes, Figma, live sites and apps, with heatmapsNot built for screen-share testing
DiariesAdded August 2026Multi-day diaries with scheduled activities and reminders
Human takeoverNot found on its site✓A researcher can take over any conversation live
Own panelNo own panel; recruitment built in through 25+ partner panels such as Prolific and User Interviews✓1.8M+ with reach in 25+ countries, or your own
Languages40+Native moderation in English, isiZulu, Swahili, French, Portuguese and more; AI translation across 100+
CompletionNot published✓90% completion rate
Certifications and complianceSOC 2 Type II, ISO 42001, GDPRPOPIA, GDPR and CCPA; hosted on AWS in the UK and Ireland
In practice

How they compare on a real study

How participants take part

Outset participants open a link and answer an AI interviewer, mostly by voice, ideally on a desktop or laptop. Yazi participants get the study as WhatsApp messages and reply however suits them, with reminders in the same chat, which is why studies hold a 90% completion rate.

Prototype testing

If the job is watching people use a Figma prototype or a live site, Outset is built for it, with screen share, heatmaps and click data. Yazi isn't a usability testing tool.

Recruitment

Outset doesn't run its own panel; recruitment is built in through 25+ partner panels such as Prolific and User Interviews, or your own list. Yazi has its own 1.8M+ panel, deepest where WhatsApp is the default way people talk, and you can also bring your own customers without asking them to install anything.

AI and the researcher

Both run AI moderation with analysis on top. On Yazi, a researcher can step into any conversation live and hand it back, and group discussions can be run by a human moderator or the AI.

No platform wins everywhere

Pick the right tool for the job

If you need AI interviews and prototype testing in one tool for a product or UX team on an online panel, Outset is a strong choice. If you want people to answer in WhatsApp in their own way, with a panel built in, Yazi is built for that.

Choose Outset when

Interviews plus usability testing

  • You test Figma prototypes and live sites
  • Your participants come from Prolific or User Interviews
  • Your team works in Claude, Figma or Notion
  • Participants can sit at a computer
Choose Yazi when

Conversations people actually finish

  • Participants won't open a link or sit at a computer
  • You want your own panel, deepest where WhatsApp is the default
  • You want a researcher able to step into the AI interview
  • Your audience is mobile-first, in South Africa or beyond

“Yazi let us engage Gen Z on their preferred platform, WhatsApp, and the AI interviewer surfaced depth we hadn't captured with traditional methods.”

Ekta Parsotam · Senior Strategist, TBWA
Questions

Frequently asked questions

Does Outset have its own panel?

No. Outset doesn't run its own panel; recruitment is built in through 25+ partner panels such as Prolific and User Interviews, or your own participants. Yazi has its own 1.8M+ panel with reach in 25+ countries.

Is Yazi a good alternative to Outset?

For AI interviews, diaries and surveys where participants answer in WhatsApp, and for mobile-first audiences, yes. For screen-share prototype and usability testing, Outset is the better fit.

Does Outset run diary studies?

Yes, since August 2026. Yazi runs multi-day diaries in WhatsApp, with scheduled activities and reminders in the same chat.

Can a researcher take over a Yazi AI interview?

Yes. A researcher can step into any conversation live and hand it back to the AI.

Keep reading

See Yazi run on the channel your audience already opens.

A 15-minute demo, your use case, real numbers.

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© 2026 Yazi Research (Pty) LtdComparison based on publicly available information, checked October 2026. Outset is a trademark of its respective owner.
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