Useful data sources in Africa

A database of the most useful and trusted sources of data in South Africa, Nigeria, Kenya, Ghana & Egypt.

Capitec Funeral Cover Performance (2017–2024)

Capitec Funeral Cover Performance (2017–2024)

Financial services
Capitec funeral cover performance
2025
Capitec / Yazi
Article
WhatsApp Usage Across Africa: Key Statistics & Insights for 2025

WhatsApp Usage Across Africa: Key Statistics & Insights for 2025

Consumer behaviour
WhatsApp penetration in Cameroon, Ghana, Ivory Coast, Nigeria, South Africa, Uganda
2025
DataReportal
Website
South Africa's biggest sectors by employment

South Africa's biggest sectors by employment

Population
Explore South Africa's employment landscape with key insights into sector-specific trends, full-time vs. part-time jobs, and average monthly earnings across industries.
2022
StatsSA
PDF
WhatsApp Business Statistics 2024

WhatsApp Business Statistics 2024

Internet
WhatsApp Business Statistics
2024
BloggingWizard
Website
 Socio-Economic and Environmental Trends in South Africa

Socio-Economic and Environmental Trends in South Africa

Population
An In-depth Analysis of Socio-Economic and Environmental Trends in South Africa
2022
World Bank
Website
Kenya's Digital Statistics 2023

Kenya's Digital Statistics 2023

Population
The report covers various aspects of digital usage, including internet usage, social media usage, mobile usage, and user demographics.
2023
Digital Reportal
PDF
South Africa's Digital Statistics 2023

South Africa's Digital Statistics 2023

Internet
It offers insights into how people in South Africa use digital devices and services, with a focus on internet use, social media use, and mobile use.
2023
Digital Reportal
Nigeria's Digital Statistics 2023

Nigeria's Digital Statistics 2023

Internet
The report covers various aspects including internet usage, social media usage, mobile usage, and user demographics.
2023
Digital Reportal
PDF
Ghana's Digital Statistics 2023

Ghana's Digital Statistics 2023

Internet
The report includes data on internet usage, social media usage, mobile usage, and user numbers for various social platforms.
2023
Digital Reportal
PDF
Senegal Digital Statistics 2023

Senegal Digital Statistics 2023

Internet
The "Digital 2023: Senegal" report, authored by Simon Kemp, provides a comprehensive analysis of digital device usage and services in Senegal for the year 2023.
2023
Digital Reportal
PDF
African Wealth Report

African Wealth Report

Population
The report provides an in-depth analysis of wealth trends in Africa, focusing on the continent's wealth hubs.
2023
Henley& Partners
PDF
Next Stop Southern Africa

Next Stop Southern Africa

Internet
The author uses data to highlight the dominance of South Africa, which accounts for over 95% of the funding raised in the region.
2022
The Big Deal
Namibia's Digital Statistics 2023

Namibia's Digital Statistics 2023

the report provides insights into internet usage, social media usage, mobile usage, and user numbers for top social platforms in Namibia.
2023
Datareportal
Website
Township CX report 2023

Township CX report 2023

Retail
Report provides an in-depth analysis of consumer behaviour, spending, and savings trends in South African townships
2023
Roger Wilco
PDF
Mobile Money State of The Industry

Mobile Money State of The Industry

Internet
An overview on the mobile money industry in Africa
2022
GSMA
Digital Commerce Acceleration

Digital Commerce Acceleration

E-commerce
An overview on the current state of digital commerce in South Africa
2021
Deloitte Digital
PDF
Labour Force in South-Africa

Labour Force in South-Africa

Population
An overview on the labour force in South Africa
2022
Stats SA
PDF
General Households & Population in South Africa

General Households & Population in South Africa

Population
A general overview on the South-African population and the specifics of South African households
2022
Stats SA
PDF
Nigeria’s Banking Sector: Thriving in the face crisis

Nigeria’s Banking Sector: Thriving in the face crisis

Financial services
An overview on the Nigerian banking sector during and after the pandemic
2020
Mckinsey & Company
PDF
The Fast Growing E&M Market of Nigeria

The Fast Growing E&M Market of Nigeria

Retail
An overview on how Nigeria will be the fastest growing Entertainment and Media Market
2021
PWC
Website
Marketing in the townships of South Africa

Marketing in the townships of South Africa

Consumer behaviour
A overview into the consumer behaviour of almost half of South-Africa’s Urban population
2021
Roger Wilco
PDF
Investing in Rural Egypt

Investing in Rural Egypt

Agriculture
A glance on how Egypt is looking to improve their rural people of the country
2020
IFAD
PDF
South-Africa’s Vital Township Economy

South-Africa’s Vital Township Economy

Consumer behaviour
An overview on the importance of the township economy in South Africa
2021
Investec
Website
The Expanding Middle Class of Ghana

The Expanding Middle Class of Ghana

Consumer behaviour
An overview on how the finding of domestic oil in Ghana increased consumer spending
2018
Oxford Business Group
Article
Africa Tech Venture Capital Hotspots

Africa Tech Venture Capital Hotspots

Venture capital
An overview providing a deeper look into the hotspots in Africa that get funding
2021
Partech Partners
Website
Cryptocurrency Ownership in South Africa

Cryptocurrency Ownership in South Africa

Financial services
An overview of the crypto adoption in South-Africa.
2022
Techcabal
Article
Cryptocurrency Ownership in Kenya

Cryptocurrency Ownership in Kenya

Cryptocurrency
An overview of the crypto ownership in Kenya
2022
Triple A
Website
Cryptocurrency Ownership in Nigeria

Cryptocurrency Ownership in Nigeria

Cryptocurrency
An overview of the cryptocurrency ownership in Nigeria
2022
Triple A
Website
Startup Ecosystem in Ghana

Startup Ecosystem in Ghana

Venture capital
An overview on the startup scene in Ghana
2020
Startup Universal
Website
Egyptian Startup Ecosystem Report

Egyptian Startup Ecosystem Report

Venture capital
A brief report on Egyptian tech startups
2021
Disrupt Africa
PDF
Ecommerce Payments Landscape

Ecommerce Payments Landscape

E-commerce
An overview on the ecommerce payments landscape in Egypt
2021
dLOCAL
PDF
Digital Egypt 2022

Digital Egypt 2022

Consumer behaviour
This report can be used to understand how the people of Egypt are using their devices and digital services
2022
Digitalreportal
Website
Challenges Faced by Small-Medium Sized businesses in Kenya

Challenges Faced by Small-Medium Sized businesses in Kenya

Challenges Faced by the Small-Medium Sized Businesses in Kenya
2021
Kasi Insight
Article
Africa’s Consumer Confidence reached double digits again since 2018

Africa’s Consumer Confidence reached double digits again since 2018

Venture capital
Consumer confidence is on the surge in Africa again. Households are in a more optimistic mood
2021
Kasi Insight
Article
Ecommerce In Kenya

Ecommerce In Kenya

E-commerce
An overview on the outlook of the Kenyan Ecommerce industry
2022
Kasi Insight
Article
DIGITAL GHANA 2022

DIGITAL GHANA 2022

Consumer behaviour
An overview on the digital adoptation in Ghana
2022
Datareportal
Website
Consumer Behaviour & Ecommerce In Nigeria

Consumer Behaviour & Ecommerce In Nigeria

Consumer behaviour
An overview of the consumer behaviour within the Nigeria and their different income brackets.
2018
geopoll.com
Website
Living Standard in Nigeria

Living Standard in Nigeria

Population
An overview of the living standards in Nigeria
2020
Dataphyte
Article
Advertising, Marketing and Ecommerce in Ghana

Advertising, Marketing and Ecommerce in Ghana

E-commerce
A short report going over the market potential within Ghana
2022
Standard Bank
Website
RemitScope

RemitScope

Financial services
An overview of the remittance data in South-Africa
2020
RemitScope
Website
Digital Nigeria 2022

Digital Nigeria 2022

Consumer behaviour
An overview of the essential information regarding digital transformation within Nigeria 2022
2022
Datareportal
Website
Startup Ecosytem Nigeria 2022

Startup Ecosytem Nigeria 2022

Population
An overview of the Nigerian startup ecosystem.
2022
Disrupt Africa
eBook
Take-Home Pay Index in South Africa

Take-Home Pay Index in South Africa

Population
An overview of the South African take home pay
2022
BankservAfrica
Website
Understanding the Living Standards Measure Segmentation in South Africa

Understanding the Living Standards Measure Segmentation in South Africa

Population
An overview of the Living Standards Measure (LSM)
2020
Global Agriculture Information Network
PDF
DIGITAL 2022: SOUTH AFRICA

DIGITAL 2022: SOUTH AFRICA

Consumer behaviour
An overview of essential information regarding digital adoptation within South Africa in 2022.
2022
DataReportal
Website

Investing in Rural Egypt

Agriculture
2020
IFAD
PDF

Egyptian Startup Ecosystem Report

Venture capital
2021
Disrupt Africa
PDF

Digital Egypt 2022

Consumer behaviour
2022
Digitalreportal
Website

Nigeria's Digital Statistics 2023

Internet
2023
Digital Reportal
PDF

Nigeria’s Banking Sector: Thriving in the face crisis

Financial services
2020
Mckinsey & Company
PDF

Consumer Behaviour & Ecommerce In Nigeria

Consumer behaviour
2018
geopoll.com
Website

Living Standard in Nigeria

Population
2020
Dataphyte
Article

Digital Nigeria 2022

Consumer behaviour
2022
Datareportal
Website

Startup Ecosytem Nigeria 2022

Population
2022
Disrupt Africa
eBook

Capitec Funeral Cover Performance (2017–2024)

Financial services
2025
Capitec / Yazi
Article

South Africa's Digital Statistics 2023

Internet
2023
Digital Reportal

Township CX report 2023

Retail
2023
Roger Wilco
PDF

Digital Commerce Acceleration

E-commerce
2021
Deloitte Digital
PDF

Labour Force in South-Africa

Population
2022
Stats SA
PDF

Marketing in the townships of South Africa

Consumer behaviour
2021
Roger Wilco
PDF

South-Africa’s Vital Township Economy

Consumer behaviour
2021
Investec
Website

RemitScope

Financial services
2020
RemitScope
Website

Take-Home Pay Index in South Africa

Population
2022
BankservAfrica
Website

Understanding the Living Standards Measure Segmentation in South Africa

Population
2020
Global Agriculture Information Network
PDF

DIGITAL 2022: SOUTH AFRICA

Consumer behaviour
2022
DataReportal
Website